Resources: Sharing Growth's Knowledge
Case Studies: Proven Success
Top 14 KPIs for Marketing TeamsTop 14 KPIs for Marketing Teams
What is Growth-Driven Design?What is Growth-Driven Design?
The Ultimate CRM Buyer's GuideThe Ultimate CRM Buyer's Guide
9 Newsletter Best Practices from Growth9 Newsletter Best Practices from Growth
HubSpot Developer ResourcesHubSpot Developer Resources
10-Step HubSpot CRM Migration Checklist10-Step HubSpot CRM Migration Checklist
Subscribe to Our Newsletter
Explore Our Blog Posts
Growth Becomes The First Databox 'Benchmark' Certified Partner
Click to view Growth Becomes The First Databox 'Benchmark' Certified PartnerHarnessing the Power of Benchmarking Data for Strategic B2B Planning
Click to view Harnessing the Power of Benchmarking Data for Strategic B2B PlanningElevating Trade Show Lead Generation: Pre and Post Outreach Strategy with Apollo.io
Click to view Elevating Trade Show Lead Generation: Pre and Post Outreach Strategy with Apollo.ioLeveraging HubSpot for Investment Firm Success
Click to view Leveraging HubSpot for Investment Firm Successthe Redwood Grove Community: Where GTM Leaders Go to Grow
Click to view the Redwood Grove Community: Where GTM Leaders Go to GrowEmbracing Evolution: HubSpot Unveils AI-Powered Content Hub
Click to view Embracing Evolution: HubSpot Unveils AI-Powered Content HubGrowth Welcomes Agile Digital Marketing: A Strategic Acquisition to Drive Further Success
Click to view Growth Welcomes Agile Digital Marketing: A Strategic Acquisition to Drive Further SuccessGrowth Metrics Benchmarks: Better Strategic Planning for Professional Services Firms
Click to view Growth Metrics Benchmarks: Better Strategic Planning for Professional Services FirmsHubSpot Professional vs. Enterprise: Empowering Your Business Growth
Click to view HubSpot Professional vs. Enterprise: Empowering Your Business GrowthFrequently Asked Questions
Resources
Sharing the knowledge that helped us grow.
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can help you measure how well your organization is performing with respect to those goals.
When everything your organization does in sales, marketing, and service is tracked in HubSpot, you have access to reports that include some of the best KPIs already built in (as well, HubSpot makes building custom reports super easy).
Fun fact: each member of your team can build their own KPI dashboard in HubSpot to keep track as they go.
So, with that in mind, we've put together a list of the top 14 KPIs for tracking the success of all your marketing strategies and efforts.
- Website Visitors
- Organic Website Traffic
- Referral Traffic
- Conversion Rate
- Follower Growth
- Social Media Engagement
- Return On Ad Spend (ROAS)
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Customer Acquisition Cost (CAC)
- Lifetime Value of a Customer (LTV)
- Net Promoter Score (NPS)
- Customer Retention
- Return on Investment (ROI)
Let's get into some details on these valuable KPIs for your marketing team.
Growth Marketing Firm, Sep 9, 2022
Growth-Driven Design (GDD) Definition
Growth-Driven Design is a HubSpot-driven methodology for the design + development of websites that minimizes time sinks and waste that comes with traditional web design + dev because launch occurs quickly.
The beauty is in testing, iteration, and improvement based on insights gained from data and results that can be proven as reals users interact with the website over an 11-month period of time.
Growth Marketing Firm, Sep 7, 2022
A CRM (Customer Relationship Management software) is way more than a contact database or a place to store records; it’s the source of your customer’s experience with your business.
Growth Marketing Firm, Apr 5, 2022
Let’s be honest, in marketing, the purpose of a newsletter is to nurture leads and drive sales for your business.
Growth Marketing Firm, Mar 30, 2022
HubSpot CMS is designed specifically to drive growth for businesses by enabling non-technical marketers to easily create and post content without the help of developers.
Growth Marketing Firm, Mar 17, 2022
Moving your customer relationship data from one place to another (or from one CRM to another) can be as daunting a task as literally moving your household.
Growth Marketing Firm, Mar 11, 2022