Is HubSpot Onboarding a Good Fit for You?
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Top 14 KPIs for Marketing TeamsTop 14 KPIs for Marketing Teams
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can...
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The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can help you measure how well your organization is performing with respect to those goals.
When everything your organization does in sales, marketing, and service is tracked in HubSpot, you have access to reports that include some of the best KPIs already built in (as well, HubSpot makes building custom reports super easy).
Fun fact: each member of your team can build their own KPI dashboard in HubSpot to keep track as they go.
So, with that in mind, we've put together a list of the top 14 KPIs for tracking the success of all your marketing strategies and efforts.
- Website Visitors
- Organic Website Traffic
- Referral Traffic
- Conversion Rate
- Follower Growth
- Social Media Engagement
- Return On Ad Spend (ROAS)
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Customer Acquisition Cost (CAC)
- Lifetime Value of a Customer (LTV)
- Net Promoter Score (NPS)
- Customer Retention
- Return on Investment (ROI)
Let's get into some details on these valuable KPIs for your marketing team.
Growth Marketing Firm, Sep 9, 2022
Growth-Driven Design (GDD) Definition
Growth-Driven Design is a HubSpot-driven methodology for the design + development of websites that minimizes time sinks and waste that comes with traditional web design + dev because launch occurs quickly.
The beauty is in testing, iteration, and improvement based on insights gained from data and results that can be proven as reals users interact with the website over an 11-month period of time.
Growth Marketing Firm, Sep 7, 2022
A CRM (Customer Relationship Management software) is way more than a contact database or a place to store records; it’s the source of your customer’s experience with your business.
Growth Marketing Firm, Apr 5, 2022
Let’s be honest, in marketing, the purpose of a newsletter is to nurture leads and drive sales for your business.
Growth Marketing Firm, Mar 30, 2022
HubSpot CMS is designed specifically to drive growth for businesses by enabling non-technical marketers to easily create and post content without the help of developers.
Growth Marketing Firm, Mar 17, 2022
Moving your customer relationship data from one place to another (or from one CRM to another) can be as daunting a task as literally moving your household.
Growth Marketing Firm, Mar 11, 2022