By Amber Kemmis

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    If you’re running events and using HubSpot—and let’s be honest, most of us in B2B who are serious about demand gen, ABM, or anything remotely tied to pipeline are—then you already know this little crossroads we all hit: which webinar platform should we trust with our brand, our data, and, frankly, our sanity?And here's the kicker—most of us are not just looking for a tool that works. We need one that plays nice with HubSpot. Like actually integrates—not just marketing fluff that says “native integration” but really means “you’ll be building three Zaps and a custom API key at 10pm the night before your webinar.”

    So... here's the good stuff. A breakdown of the best (and worst) webinar platforms that claim to integrate with HubSpot—based on real-world feedback, some backchannel Slack convos, and the kind of honest, roll-up-your-sleeves insight you only get from people using the stuff.

    TLDR — Quick Comparison Table

    Platform Integration Quality Pros Cons
    Zoom Native, seamless Familiar, stable, HubSpot forms + LPs supported Gets pricey above 1,000 attendees
    Riverside Native (Biz Plan only) Killer post-production editing Integration only at premium pricing
    Demio Native (Premium) Two-way sync, great engagement features Higher price point

    ClickMeeting

    		 One-way Basic data into HubSpot No HubSpot forms; weak personalization
    BigMarker Zapier only Versatile for virtual summits No native integration; clunky setup
    GoToWebinar Native (but buggy) Enterprise-ready, automated flows Data reliability issues—avoid it
    On24 Partial Feature-rich, loved by big orgs Limited two-way data flow
    Contrast Native, deep AI repurposing, engagement metrics No hybrid event support
    Zuddl Native two-way Multi-platform (Slack, Salesforce, Marketo) Less pure-play for webinars
    Univid Native Activity cards, HubSpot forms Smaller user base, niche feel
    Livestorm Native Custom forms, interactive tools Less advanced analytics

     

    ▶️REPLAY: Check out our latest webinar on Maximizing Event ROI. Replay it here.

    What to Actually Consider

    Okay, before we nerd out on features, let’s ground this in how you're using HubSpot. If you're like most teams doing ABM or inbound-assisted demand gen, then your stack lives and dies by data flow: registration, engagement, follow-up, and lifecycle stage changes all need to pipe in clean. So here's the real question:

    Do you want HubSpot to be the source of truth... or just the CRM that gets the crumbs?

    The best platforms let you use HubSpot landing pages and forms from the jump—so you're not stuck juggling tools like some kind of marketing circus act.

    Zoom: The Familiar Favorite (With a Few Caveats)

    Zoom is the easy button if your audience already knows the tool. At $79/month for <500 attendees, it’s a low-friction choice. And the ability to run everything—LPs, forms, workflows—from HubSpot? Chef’s kiss. Just know that once you hit big attendee numbers, costs spike.

    Riverside: For When Post-Production Is Part of the Strategy

    If your webinar is going to become podcast clips, blog content, or a YouTube series, Riverside is a beast. It makes post-event content work actually doable without a video team. The rub? You’ll need the Business Plan to integrate that beautiful attendance data back into HubSpot. And that’s not cheap.

    Demio: Engagement King, But Premium Pricing

    Two-way HubSpot integration. Polls. Chats. Automated follow-ups. If engagement is your north star, Demio’s got your back. But you’ll pay for the privilege—the Premium Plan is where the magic lives, and that’s where the HubSpot sync is unlocked. Not ideal for smaller teams or annual-only events.

    ClickMeeting: One-Way Street (No Thanks)

    Sure, it can push attendee data into HubSpot. But the lack of HubSpot forms means you’re stuck duplicating efforts—and worse, you lose Smart Content and personalization options. This one’s a pass for teams who care about CX.

    GoToWebinar: Just... Don’t

    On paper, GoToWebinar looks like a legacy giant with native HubSpot sync. In practice? It's buggy, loses attendance data, and can create massive holes in your reporting. 

    Bonus Picks Worth Exploring

    • Contrast: Kind of the cool kid on the block—offers AI-powered video repurposing, sends over 20 data points to HubSpot, and users love it. But no hybrid event support yet.

    • Zuddl: Great if you're running a multi-platform campaign with Slack, Salesforce, or Marketo in the mix. It’s an ecosystem tool, less “just a webinar.”

    • Univid: Newer, but sneaky-good engagement tracking and sends data to HubSpot via activity cards. Might be a sleeper hit if you want clean, custom nurture tracks.

    • Livestorm: Just plain solid. Easy UI, solid forms, decent analytics—might not wow you, but it won’t let you down either.

    Final Thought: Choose Based on Role, Not Just Features

    If your events are high-frequency and conversion-driven, go Zoom or Demio.

    If you’re repurposing content like a media brand, go Riverside or Contrast.

    If you're doing fewer, more strategic events with a polished feel, try Livestorm or Univid.

    But whatever you do—make sure your integration is two-way, your forms live inside HubSpot, and you're not duct-taping things together with Zapier at midnight.

    Because great marketing isn't about running more webinars. It's about what happens after the webinar—and that all starts with clean, automatic, and insightful data flow.

    Want help mapping this to your HubSpot strategy or event calendar? Hit me up. We’ve done this for a bunch of teams, and I’ve got a few stories that don’t make it into blog posts.

    Let’s not make the same mistakes twice.