Starting in December 2020 and continuing robustly into 2024, MacPhail School of Music and Growth embarked on a digital transformation journey, transitioning from Oracle's Bronto to HubSpot. This partnership aimed to revitalize their fundraising efforts, class/student registration processes, and social media marketing effectiveness. A pivotal aspect of this transformation was integrating their student registration software, ActiveNet, with HubSpot through tray.io, streamlining operations and enhancing communication.

Growth Marketing Firm, Feb 17, 2024

Merit School of Music, a prestigious music education institution in Chicago, faced a significant hurdle in managing its customer data. The manual and error-prone data entry processes were impeding their ability to deliver personalized communications and services. Seeking a transformative solution, they envisioned an integration that would revamp their customer relationship management (CRM) system, specifically targeting the efficiency and accuracy of data management.

Growth Marketing Firm, Feb 6, 2024

In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered with Growth to integrate account-based marketing (ABM) into their existing business framework. The initiative began as an experimental approach, with gradual increases in investment to measure effectiveness and impact. Throughout this process, we worked in close collaboration with the Global VP of Commercial Marketing, ensuring alignment with the brands' overarching commercial strategies.

Rather than overhauling their existing marketing and sales efforts, this partnership aimed to complement and enhance them through targeted ABM tactics. This approach allowed for a more measured, data-driven transition, aligning closely with the brands' needs and market dynamics. The focus was on not just adding a new marketing dimension but doing so in a way that seamlessly integrates with and amplifies their established practices.

Growth Marketing Firm, Jan 22, 2024

At Growth, we specialize in offering bespoke ABM services that harness the power of targeted communication and data-driven strategies. Our clients often have questions about the nuances of our services, from how we utilize implementation hours to maximize efficiency, to the intricacies of RollWorks campaigns, strategic account identification, and the crafting of impactful email sequences. This blog post delves into these frequently asked questions, offering insights into our ABM methodology and how it can transform your business’s approach to marketing, ensuring a focused, effective, and ROI-driven strategy. 

Growth Marketing Firm, Dec 20, 2023

If you're a US-based manufacturing or professional services business with over $10 million in annual recurring revenue (ARR), using HubSpot Sales Hub, and aiming for aggressive growth (15% or more) in 2023-2024, our benchmark group is designed specifically for you. This free initiative is for businesses committed to a mix of inbound and outbound strategies and eager to gauge their performance against similar companies.

Growth Marketing Firm, Dec 8, 2023

The digital sphere is always in flux, and for marketing maestros, riding the wave of change isn’t just a strategy, it’s a survival skill. Enter Canva's recent spruce-up—a treasure trove of features ready to add that extra zing to your marketing concoctions. Whether you’re a one-man show or steering a hefty marketing brigade, Canva’s new updates are here to jazz up your marketing playbook.

Growth Marketing Firm, Oct 5, 2023