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Sharing the knowledge that helped us grow.
In the ever-evolving landscape of the education sector, Growth Operations (GrowthOps) emerges as a transformative approach, breaking down the conventional silos between marketing, admissions, and student services. In education, GrowthOps promotes collaborative approaches, reflecting operational enhancements seen in industries, such as a 25% improvement in customer (student) retention rates (Forrester Research). This innovative strategy fosters a unified approach that propels educational institutions toward enhanced efficiency, student satisfaction, and institutional growth. In an era where educational excellence and operational efficiency are paramount, implementing GrowthOps can significantly elevate an institution's performance and student outcomes.
Rick Barcellos, Feb 28, 2024
Starting in December 2020 and continuing robustly into 2024, MacPhail School of Music and Growth embarked on a digital transformation journey, transitioning from Oracle's Bronto to HubSpot. This partnership aimed to revitalize their fundraising efforts, class/student registration processes, and social media marketing effectiveness. A pivotal aspect of this transformation was integrating their student registration software, ActiveNet, with HubSpot through tray.io, streamlining operations and enhancing communication.
Growth Marketing Firm, Feb 17, 2024