Driving $2.6M in Pipeline in 9 Months with ABM for Mechanix Wear

Industry

Manufacturing

Challenge

Mechanix Wear needed a way to reach and engage new B2B buyers in mature, contract-heavy markets—without relying solely on traditional marketing tactics.

Results

Mechanix Wear generated $2.6M in new pipeline and booked 75 qualified meetings in less than 9 months using Growth’s ABM strategy.

Key Products

HubSpot Sales Hub Professional, HubSpot Portal Implementation, Account-Based Marketing, HubSpot Marketing Enterprise, Apollo.io Implementation

mechanix.com

$2.6M

In pipeline generated

Qualified meetings booked

14,000

contacts reached

sales-qualified opportunities

"Thrilled With The Early Results Of Our ABM Campaign, I Appreciate Growth Operations Firm's Commitment To Detail And Their Agility In Adapting To Our Unique Needs, Making Them An Invaluable Partner."

J. Trottier

Global VP of Commercial Marketing

Customer Overview

Mechanix Wear is a global leader in personal protective equipment (PPE), serving industries ranging from automotive and construction to military and industrial safety. Known for their durable safety gloves and gear, Mechanix Wear sought to expand into new B2B verticals and break through legacy contract barriers with targeted ABM support.

The Challenge

Mechanix Wear had a clear goal: penetrate new verticals with targeted outreach while standing out from entrenched competitors. Their traditional inbound strategies were not generating enough high-quality leads in niche B2B markets. They faced a challenge in connecting with decision-makers who were often locked into long-term supplier agreements. To create meaningful engagement and pipeline, Mechanix Wear needed a customized ABM approach that aligned sales and marketing around shared targets.

The Solution

Growth developed and executed a comprehensive Account-Based Marketing (ABM) strategy powered by Apollo.io, a data enrichment and prospecting tool used to identify and engage high-fit accounts. Combined with personalized outreach, direct mail, and paid media, this enabled sales and marketing teams to reach decision-makers more efficiently and at scale.

Key solution highlights:

Strategic company development, including the design of Ideal Customer Profiles (ICPs) and account segmentation
Personalized outreach workflows, including multi-channel sequences aligned with pain points and buying intent
Custom content and creative assets tailored to vertical-specific needs
Sales and marketing alignment meetings to maintain tight feedback loops and adapt quickly to performance data

Over a 9-month period, Growth executed the ABM strategy across key industry segments using Apollo.io to source and enrich contact data across high-priority accounts. Sales and marketing teams were aligned through shared playbooks and performance check-ins. Campaigns launched with precision, utilizing personalized messaging, direct mail, paid media, and strategic LinkedIn outreach to reach decision-makers. Growth’s team regularly refined targeting and creative strategy based on conversion performance, delivering ongoing optimizations throughout the engagement.

The Results

The ABM program delivered measurable results that significantly impacted Mechanix Wear’s pipeline and go-to-market efficiency. Over the course of just nine months, Growth’s strategy helped generate $2.6 million in qualified pipeline, including 75 booked meetings with high-value prospects and 25 sales-qualified opportunities. The campaign reached over 14,000 contacts, with messaging tailored by persona, industry, and stage in the buyer’s journey. Beyond the numbers, Mechanix Wear walked away with a repeatable ABM playbook and a scalable outreach framework they can apply across future verticals.