In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered with Growth to integrate account-based marketing (ABM) into their existing business framework. The initiative began as an experimental approach, with gradual increases in investment to measure effectiveness and impact. Throughout this process, we worked in close collaboration with the Global VP of Commercial Marketing, ensuring alignment with the brands' overarching commercial strategies.

Rather than overhauling their existing marketing and sales efforts, this partnership aimed to complement and enhance them through targeted ABM tactics. This approach allowed for a more measured, data-driven transition, aligning closely with the brands' needs and market dynamics. The focus was on not just adding a new marketing dimension but doing so in a way that seamlessly integrates with and amplifies their established practices.

Growth Marketing Firm, Jan 22, 2024

September brought game-changing updates from HubSpot, empowering users with enhanced tools for efficiency and workflow streamlining.

Growth Marketing Firm, Sep 25, 2023

Data can be an important tool for growing a business because it can provide valuable insights into: 

Growth Marketing Firm, Jan 30, 2023

(Updated January 21, 2022)

For anyone who’s unfamiliar with HubSpot and what it can do for your business: how exciting that we can be the ones to introduce you to it! 

Growth Marketing Firm, Nov 24, 2021