Is HubSpot Onboarding a Good Fit for You?
Click to view Is HubSpot Onboarding a Good Fit for You?
So you’re staring down the HubSpot onboarding path, and you’re wondering… is this going to be a power move or...
HubSpot x Salesforce Terminology Cheat SheetHubSpot x Salesforce Terminology Cheat Sheet
Introduction HubSpot and Salesforce are two of the most widely used CRM platforms, but they use different terminology...
Case Study: Driving $2.6M in pipeline in 9 months with ABM for Mechanix WearCase Study: Driving $2.6M in pipeline in 9 months with ABM for Mechanix Wear
In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered with Growth...
Growth ABM Delivered $2M in Monthly Qualified Safety Apparel SalesGrowth ABM Delivered $2M in Monthly Qualified Safety Apparel Sales
Growth executed a highly targeted account-based marketing (ABM) campaign for Mechanix Wear and Chicago Protective...
The Best Webinar Platforms That Integrate With HubSpot
Click to view The Best Webinar Platforms That Integrate With HubSpot
If you’re running events and using HubSpot—and let’s be honest, most of us in B2B who are serious about...
Mastering Event Follow-Up: Strategies for Maximizing ROI
Click to view Mastering Event Follow-Up: Strategies for Maximizing ROI
Alright, folks, let’s dive deep into the wonderful, albeit complex, world of event follow-up—the phase that...
Top Event Technology Integrations for HubSpot
Click to view Top Event Technology Integrations for HubSpot
Discover the leading event technology software that ensures smooth and efficient event execution, tailored...
Announcing Richard Walsh as Solutions Architect at Growth
Click to view Announcing Richard Walsh as Solutions Architect at Growth
Growth is proud to announce that Richard Walsh has been promoted to Solutions Architect. Since joining Growth...
How To Securely Use the ChatGPT Connector with HubSpot: A Practical Guide
Click to view How To Securely Use the ChatGPT Connector with HubSpot: A Practical Guide
The release of theHubSpot Deep Research Connector for ChatGPT has opened a new chapter in automation and...
The Top 3 Ways to Get More Value from Your HubSpot CMS Theme
Click to view The Top 3 Ways to Get More Value from Your HubSpot CMS Theme
So, you've downloaded our Redwood Industrial Theme for HubSpot's Content Hub, you should already know that...
HubSpot x Salesforce Terminology Cheat Sheet
Click to view HubSpot x Salesforce Terminology Cheat Sheet
Introduction HubSpot and Salesforce are two of the most widely used CRM platforms, but they use different...
Growth Welcomes Nick Cull as Our New COO
Click to view Growth Welcomes Nick Cull as Our New COO
We’re excited to welcome Nick Cull as Growth’s new Chief Operating Officer (COO)!
Case Study: Driving $2.6M in pipeline in 9 months with ABM for Mechanix Wear
Click to view Case Study: Driving $2.6M in pipeline in 9 months with ABM for Mechanix Wear
In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered...
Introduction
HubSpot and Salesforce are two of the most widely used CRM platforms, but they use different terminology for similar concepts. This cheat sheet helps businesses using both platforms (or transitioning between them) quickly understand how objects, properties, and terms map between the two systems.
Rick Barcellos, Mar 19, 2025
In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered with Growth to integrate account-based marketing (ABM) into their existing business framework. The initiative began as an experimental approach, with gradual increases in investment to measure effectiveness and impact. Throughout this process, we worked in close collaboration with the Global VP of Commercial Marketing, ensuring alignment with the brands' overarching commercial strategies.
Rather than overhauling their existing marketing and sales efforts, this partnership aimed to complement and enhance them through targeted ABM tactics. This approach allowed for a more measured, data-driven transition, aligning closely with the brands' needs and market dynamics. The focus was on not just adding a new marketing dimension but doing so in a way that seamlessly integrates with and amplifies their established practices.
Growth Marketing Firm, Feb 26, 2025
Growth executed a highly targeted account-based marketing (ABM) campaign for Mechanix Wear and Chicago Protective Apparel, clients in the safety equipment industry. The campaign leveraged advanced tools and strategies, focusing on specific personas within multiple industries to drive engagement and conversions. The strategy's effectiveness was evident in the impressive results and significant lessons learned about targeting, tracking, and communication.
Growth News, Aug 2, 2024