Resources: Sharing Growth's Knowledge

Explore Valuable Insights and Strategies for Business Growth.

Case Studies: Proven Success

Teaser previews of various case studies with a CTA to view more, demonstrating Growth's successful track record.
3 Key Elements of a Strong Brand Logo3 Key Elements of a Strong Brand Logo
Your logo is one of the first things a customer sees when they come into contact with your business, and its impact...
ABM Strategy: 5 Tips for Protecting Your BrandABM Strategy: 5 Tips for Protecting Your Brand
Account-based marketing (ABM) is a highly targeted approach to B2B marketing focusing on specific accounts rather than...
8 Steps to Creating a LinkedIn Video Profile8 Steps to Creating a LinkedIn Video Profile
Everyone knows that the best social media platform for building professional relationships is LinkedIn by far. And it’s...
What is Green Marketing + How to Build a StrategyWhat is Green Marketing + How to Build a Strategy
(Last updated October 4, 2022) Organizations that benefit from green marketing show that they’re committed to the...

Explore Our Blog Posts

Stay informed and inspired with our thought-provoking articles on digital marketing, growth strategies, and industry trends.
Outbound Sales Email Strategy 101-featured-image

Outbound Sales Email Strategy 101

Click to view Outbound Sales Email Strategy 101
In the digital age, where everyone is bombarded with countless emails daily, standing out in someone's inbox...
Future Proofing Your Business with Creativity-featured-image

Future Proofing Your Business with Creativity

Click to view Future Proofing Your Business with Creativity
Welcome to a detailed recap of our recent webinar, "Future-Proofing Your Business with Creativity," featuring...
HubSpot + Apollo.io for Super Powered Outbound-featured-image

HubSpot + Apollo.io for Super Powered Outbound

Click to view HubSpot + Apollo.io for Super Powered Outbound
Are you looking to streamline your business's outreach and target high-value accounts more precisely? In our...
ABM 101: Building Your Best Target Account List-featured-image

ABM 101: Building Your Best Target Account List

Click to view ABM 101: Building Your Best Target Account List
Are you ready to dive deep into the world of Account-Based Marketing (ABM) and discover how to build not just...
How To Kickstart Your LinkedIn Presence-featured-image

How To Kickstart Your LinkedIn Presence

Click to view How To Kickstart Your LinkedIn Presence
In our latest webinar, Rick Barcellos, our community manager at Growth, shared invaluable insights on how to...
How To Run The Best Webinar You've Ever Run-featured-image

How To Run The Best Webinar You've Ever Run

Click to view How To Run The Best Webinar You've Ever Run
Webinars have become a staple in digital marketing and educational arenas, offering a dynamic way to engage...

Frequently Asked Questions

Explore common questions about Growth and our services.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.
A: Growth specializes in HubSpot implementation, CMS, and demand generation.

Ready to Propel Your Growth Journey?

Transform your business with GROWTH's proven strategies. Elevate your brand, boost conversions, and drive sustainable revenue. Take the leap into a future of unparalleled success.

Resources

Sharing the knowledge that helped us grow.

Website design is a crucial aspect of any online presence, as it can make or break the user's experience. 

Growth Marketing Firm, Feb 23, 2023

:Website DesignWebsite DevelopmentBranding

Your logo is one of the first things a customer sees when they come into contact with your business, and its impact can’t be underestimated.  

Growth Marketing Firm, Feb 20, 2023

:Website DesignBranding

Account-based marketing (ABM) is a highly targeted approach to B2B marketing focusing on specific accounts rather than entire markets. 

ABM campaigns are designed to generate high-quality leads, improve sales, and increase customer lifetime value. 

However, as with any marketing campaign, it is important to protect your brand and URL while running an ABM campaign in order to: 

  • maintain the credibility of your company in the eyes of your target accounts 
  • increase the likelihood of generating high-quality leads
  • reduce the risk of your communications being marked as spam

In our experience, you can secure the integrity of your brand easily by using these 5 things while running your ABM campaign:

  1. Branded email domains
  2. Custom URLs
  3. Personalization strategies
  4. Landing pages
  5. Lead nurturing strategies

1. Branded email domains

A branded email domain is an email address that is associated with a specific brand or company that’s typically in the format of "name@brandname.com" or "name@companyname.com." 

Having a branded email domain:

  • creates a sense of trust and credibility with your ABM audience
  • establishes a professional image for your company 
  • makes it easier for recipients to identify the sender as you
  • helps recipients filter out spam and phishing emails
  • increases the chances of your emails landing in the inbox rather than the spam folder

A branded email domain assures prospects that your emails are coming from a legitimate source: your company.

And that builds trust (and consequently, new customers and promoters of your brand).

2. Custom URLs

A custom URL is a unique web address that you can easily set up to match the name of your business. 

Custom URLs can also be created and managed through website platforms such as WordPress, Wix, and Shopify or through web hosting providers like Bluehost, GoDaddy, and HostGator. 

They can be created for different types of web pages like landing pages, microsites, and product pages.

Custom URLs make it easy for your recipients to remember your brand and reduce the chance of your URL being blocked or marked as spam.

3. Personalization strategies

A personalization strategy in ABM is a targeted approach to customizing communications and interactions with specific accounts in order to make them more relevant and effective. 

It involves using data and insights about the target accounts to tailor messaging, content, and offers to the specific needs, interests, and pain points of those accounts. 

Specifically, personalization in ABM involves:

  • using the name of the decision maker
  • highlighting specific industry or company information
  • mentioning relevant business challenges that the target account is facing 

It can be applied to various marketing channels like emails, webinars, direct mail, phone calls, and events.

Personalizing your outreach in ABM helps to increase the relevance of the campaign and the likelihood of the target accounts engaging with your company, which can ultimately lead to higher conversion rates and better ROI (and, of course, it protects the integrity of your brand). 

Check out our blog that shows the tech stack we use to automate this whole process.

4. Landing pages

A landing page is a standalone web page that’s designed to be the destination for a specific marketing campaign or promotion, and it’s a great way to protect your brand and capture the right information at the same time. 

Landing pages are typically created to convert visitors into leads or customers by providing them with information about a product or service and a call-to-action (CTA) to take the next step, such as:

  • filling out a form
  • making a purchase
  • signing up for a trial, and more.  

A landing page is often different from the main website and has a unique URL, and it’s optimized for one specific conversion goal. 

5. Lead nurturing strategies

Lead nurturing protects your brand because you’re building relationships with prospects vs. selling to them (which is a great way to approach anything, actually). This approach to ABM keeps your prospects engaged and interested in your company—and your products or services—even after the campaign has ended. 

It also increases the chance that recipients of your ABM outreach become customers—and even promoters—of your brand in the future.

So, protecting your brand while running an ABM campaign is essential to its overall success.

Want to know more about our secret sauce for running next-level ABM campaigns that work, all while maintaining an impeccable reputation as a brand that educates and empowers clients to grow their own way?

Talk to us about what you need. We’re right here.

Learn about Inbound Marketing Services from Growth Marketing Firm

Growth Marketing Firm, Feb 6, 2023

:B2BBrandingABM

Everyone knows that the best social media platform for building professional relationships is LinkedIn by far. And it’s more important than ever to use video (especially for sales enablement) as often as you can to get a clear message across. 

Growth Marketing Firm, Nov 30, 2022

:Social MediaBrandingLinkedIn

Let’s be honest, in marketing, the purpose of a newsletter is to nurture leads and drive sales for your business. 

Growth Marketing Firm, Mar 30, 2022

:Inbound MarketingSales EnablementB2BDataBrandingEmail MarketingCopywriting

(Last updated October 4, 2022)

Organizations that benefit from green marketing show that they’re committed to the environment, sustainability, and social responsibility in everything they do—and consumers who care a great deal about this are growing exponentially. 

Growth Marketing Firm, Dec 20, 2021

:Marketing StrategyBranding