A brand is more than just a logo, a combination of colors, or an image.
A strong brand mirrors everything you stand for: from the reason you built your business to what you provide to clients and customers (and every new hire or bit of swag in between).
That’s why talking about our brand at Growth is a noteworthy conversation—especially during our four year anniversary.
For us, it’s personal.
Growth Marketing Firm, Oct 11, 2021
(Monterey, CA) Nationally recognized B2B consultancy, Growth Marketing Firm (Growth), turns four years old, and we have so much to be thankful for (#puns). So, this month, we acknowledge where we’ve been, how we’ve evolved, and all the people who’ve nurtured us forward as we work together on our journey.
Growth Marketing Firm, Oct 1, 2021
Updated March 25, 2022
Rejuvenate your team, create your brand, and grow your business in the process.
Right, this minute, there are 1.3 billion (with a capital B) Instagram users, and 81% are using the platform to research businesses and brands.
That’s a lot of opportunity to delight even more people with what you have to offer the world. (Look at that! The HubSpot Flywheel works everywhere).
If the phrase “Instagram for Business” sounds a little intimidating and conjures ideas of highly curated, sharp images and infographics that look expensive, we get it.
We remember that feeling, so we put together this guide to show you that it’s actually a lot easier than it looks for a number of reasons.
The most important one? It's FUN, and when something is fun, it’s not really working at all—especially if you follow a content framework that fits your business, involves your team, and evolves your brand over time.
Here’s a little secret: because Instagram looks like a website no matter what, it’s always going to look fantastic with minimal effort—especially with Instagram’s built-in tools in Reels, Stories, and Live—so just play!
All the best play has a dash of order, and we’ve discovered that alternating our posts for balance and structure helps us stay focused without having to think too much about what type of content we’re going to post from day to day.
Growth Marketing Firm, Jun 7, 2021
(last updated April 6, 2022)
Post-it notes, whiteboards, and spreadsheets can only take your business so far, especially for a remote team like ours.
Don’t get us wrong, those tools have their time and place, but as Growth has grown (and expanded over time zones), so has our need for a more sophisticated project management system.
From a dizzying number of project management tools, we chose Asana for its flexible interface and wide array of features.
Asana has helped our team keep track of deadlines, collaborate with more transparency, and even celebrate projects when they're complete. It's helped us work together more effectively than ever before.
So, in the spirit of giving, we’re sharing our enthusiasm for Asana with you:
Katrina Horne, Apr 23, 2021
(Last updated May 19, 2022)
When the Americans with Disabilities Act (ADA) was passed in 1990, it was to ensure that businesses and public service providers took the necessary steps to accommodate people with disabilities.
Today, more social and economic activities happen online, and that trend is only growing, so it's important that accessibility extends to digital experiences as well.
Because our business is focused on digital marketing, and our company culture has its foundation in diversity and inclusion, Growth is dedicated to making digital accessibility a foundational principle of marketing.
In 2020, Growth teamed up with accessiBe and adopted ADA best practices in website design and development because we believe that everyone has the right to the internet. Since then, we have helped address the needs of our community by building websites for all users.
As an agency, we want to spread awareness and understanding of disabilities that are not immediately apparent and promote the full and effective participation in society for the dignity, rights, and well-being of people with disabilities.
We are proud to partner with accessiBe in building a next-generation user experience that stands out from the crowd with simplicity and ease of use that appeals to all our consumers.
Ashley Lilly, Dec 3, 2020
