Is HubSpot Onboarding a Good Fit for You?
Click to view Is HubSpot Onboarding a Good Fit for You?
So you’re staring down the HubSpot onboarding path, and you’re wondering… is this going to be a power move or...
Top 4 SEO Benefits of BloggingTop 4 SEO Benefits of Blogging
We already know that SEO drives business.
Top ABM Statistics + Why They MatterTop ABM Statistics + Why They Matter
As the demand for personalized marketing continues to grow, account-based marketing (ABM) has become one of the hottest...
Top 14 KPIs for Marketing TeamsTop 14 KPIs for Marketing Teams
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can...
How to Connect LinkedIn + HubSpot Marketing HubHow to Connect LinkedIn + HubSpot Marketing Hub
Growth Marketing Firm · How To Connect LinkedIn + HubSpot Marketing Hub Growth Hack: connect your brand LinkedIn...
A Growth Guide to Account-Based MarketingA Growth Guide to Account-Based Marketing
Growth Marketing Firm · A Growth Guide To Account - Based Marketing What if your sales team could begin conversations...
The Growth Guide to Lead MagnetsThe Growth Guide to Lead Magnets
Growth Marketing Firm · The Growth Guide To Lead Magnets “Lead Magnet!” What a great term, right?!
The Best Webinar Platforms That Integrate With HubSpot
Click to view The Best Webinar Platforms That Integrate With HubSpot
If you’re running events and using HubSpot—and let’s be honest, most of us in B2B who are serious about...
Mastering Event Follow-Up: Strategies for Maximizing ROI
Click to view Mastering Event Follow-Up: Strategies for Maximizing ROI
Alright, folks, let’s dive deep into the wonderful, albeit complex, world of event follow-up—the phase that...
Top Event Technology Integrations for HubSpot
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Discover the leading event technology software that ensures smooth and efficient event execution, tailored...
Announcing Richard Walsh as Solutions Architect at Growth
Click to view Announcing Richard Walsh as Solutions Architect at Growth
Growth is proud to announce that Richard Walsh has been promoted to Solutions Architect. Since joining Growth...
How To Securely Use the ChatGPT Connector with HubSpot: A Practical Guide
Click to view How To Securely Use the ChatGPT Connector with HubSpot: A Practical Guide
The release of theHubSpot Deep Research Connector for ChatGPT has opened a new chapter in automation and...
The Top 3 Ways to Get More Value from Your HubSpot CMS Theme
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So, you've downloaded our Redwood Industrial Theme for HubSpot's Content Hub, you should already know that...
HubSpot x Salesforce Terminology Cheat Sheet
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Introduction HubSpot and Salesforce are two of the most widely used CRM platforms, but they use different...
Growth Welcomes Nick Cull as Our New COO
Click to view Growth Welcomes Nick Cull as Our New COO
We’re excited to welcome Nick Cull as Growth’s new Chief Operating Officer (COO)!
Case Study: Driving $2.6M in pipeline in 9 months with ABM for Mechanix Wear
Click to view Case Study: Driving $2.6M in pipeline in 9 months with ABM for Mechanix Wear
In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered...
As the demand for personalized marketing continues to grow, account-based marketing (ABM) has become one of the hottest topics in the industry. And we’ve been talking about it a lot at Growth because we just launched it as one of our new service offerings (and it’s WORKING!)
Growth Marketing Firm, Oct 26, 2022
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can help you measure how well your organization is performing with respect to those goals.
When everything your organization does in sales, marketing, and service is tracked in HubSpot, you have access to reports that include some of the best KPIs already built in (as well, HubSpot makes building custom reports super easy).
Fun fact: each member of your team can build their own KPI dashboard in HubSpot to keep track as they go.
So, with that in mind, we've put together a list of the top 14 KPIs for tracking the success of all your marketing strategies and efforts.
- Website Visitors
- Organic Website Traffic
- Referral Traffic
- Conversion Rate
- Follower Growth
- Social Media Engagement
- Return On Ad Spend (ROAS)
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Customer Acquisition Cost (CAC)
- Lifetime Value of a Customer (LTV)
- Net Promoter Score (NPS)
- Customer Retention
- Return on Investment (ROI)
Let's get into some details on these valuable KPIs for your marketing team.
Growth Marketing Firm, Sep 9, 2022
Growth Hack: connect your brand LinkedIn profile (and even LinkedIn profiles of key members of your RevOps team) to your HubSpot Marketing Account (pro + enterprise).
Growth Marketing Firm, Sep 6, 2022
What if your sales team could begin conversations with the companies that were the best fit and the highest value for your business?
Growth Marketing Firm, Aug 17, 2022
