Is HubSpot Onboarding a Good Fit for You?
Click to view Is HubSpot Onboarding a Good Fit for You?
So you’re staring down the HubSpot onboarding path, and you’re wondering… is this going to be a power move or...
Posts by Growth Marketing Firm:
ABM Strategy: Choose LinkedIn Sales Navigator Advanced Over LSN CoreABM Strategy: Choose LinkedIn Sales Navigator Advanced Over LSN Core
To start and maintain a truly robust and effective Account-Based Marketing strategy, you have to bring some powerful...
Top 14 KPIs for Marketing TeamsTop 14 KPIs for Marketing Teams
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can...
What is Growth-Driven Design?What is Growth-Driven Design?
Growth-Driven Design (GDD) Definition Growth-Driven Design is a HubSpot-driven methodology for the design + development...
How to Connect LinkedIn + HubSpot Marketing HubHow to Connect LinkedIn + HubSpot Marketing Hub
Growth Marketing Firm · How To Connect LinkedIn + HubSpot Marketing Hub Growth Hack: connect your brand LinkedIn...
5 ABM Tech Stack Winners5 ABM Tech Stack Winners
Growth Marketing Firm · 5 ABM Tech Stack Winners So, you’ve got your Account-Based Marketing strategy in its early...
A Growth Guide to Account-Based MarketingA Growth Guide to Account-Based Marketing
Growth Marketing Firm · A Growth Guide To Account - Based Marketing What if your sales team could begin conversations...
The Best Webinar Platforms That Integrate With HubSpot
Click to view The Best Webinar Platforms That Integrate With HubSpot
If you’re running events and using HubSpot—and let’s be honest, most of us in B2B who are serious about...
Mastering Event Follow-Up: Strategies for Maximizing ROI
Click to view Mastering Event Follow-Up: Strategies for Maximizing ROI
Alright, folks, let’s dive deep into the wonderful, albeit complex, world of event follow-up—the phase that...
Top Event Technology Integrations for HubSpot
Click to view Top Event Technology Integrations for HubSpot
Discover the leading event technology software that ensures smooth and efficient event execution, tailored...
Announcing Richard Walsh as Solutions Architect at Growth
Click to view Announcing Richard Walsh as Solutions Architect at Growth
Growth is proud to announce that Richard Walsh has been promoted to Solutions Architect. Since joining Growth...
How To Securely Use the ChatGPT Connector with HubSpot: A Practical Guide
Click to view How To Securely Use the ChatGPT Connector with HubSpot: A Practical Guide
The release of theHubSpot Deep Research Connector for ChatGPT has opened a new chapter in automation and...
The Top 3 Ways to Get More Value from Your HubSpot CMS Theme
Click to view The Top 3 Ways to Get More Value from Your HubSpot CMS Theme
So, you've downloaded our Redwood Industrial Theme for HubSpot's Content Hub, you should already know that...
HubSpot x Salesforce Terminology Cheat Sheet
Click to view HubSpot x Salesforce Terminology Cheat Sheet
Introduction HubSpot and Salesforce are two of the most widely used CRM platforms, but they use different...
Growth Welcomes Nick Cull as Our New COO
Click to view Growth Welcomes Nick Cull as Our New COO
We’re excited to welcome Nick Cull as Growth’s new Chief Operating Officer (COO)!
Case Study: Driving $2.6M in pipeline in 9 months with ABM for Mechanix Wear
Click to view Case Study: Driving $2.6M in pipeline in 9 months with ABM for Mechanix Wear
In a strategic shift to amplify their B2B operations, Mechanix Wear and Chicago Protective Gear partnered...
Growth Marketing Firm:
To start and maintain a truly robust and effective Account-Based Marketing strategy, you have to bring some powerful tools to the game.
Growth Marketing Firm, Sep 13, 2022
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can help you measure how well your organization is performing with respect to those goals.
When everything your organization does in sales, marketing, and service is tracked in HubSpot, you have access to reports that include some of the best KPIs already built in (as well, HubSpot makes building custom reports super easy).
Fun fact: each member of your team can build their own KPI dashboard in HubSpot to keep track as they go.
So, with that in mind, we've put together a list of the top 14 KPIs for tracking the success of all your marketing strategies and efforts.
- Website Visitors
- Organic Website Traffic
- Referral Traffic
- Conversion Rate
- Follower Growth
- Social Media Engagement
- Return On Ad Spend (ROAS)
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Customer Acquisition Cost (CAC)
- Lifetime Value of a Customer (LTV)
- Net Promoter Score (NPS)
- Customer Retention
- Return on Investment (ROI)
Let's get into some details on these valuable KPIs for your marketing team.
Growth Marketing Firm, Sep 9, 2022
Growth-Driven Design (GDD) Definition
Growth-Driven Design is a HubSpot-driven methodology for the design + development of websites that minimizes time sinks and waste that comes with traditional web design + dev because launch occurs quickly.
The beauty is in testing, iteration, and improvement based on insights gained from data and results that can be proven as reals users interact with the website over an 11-month period of time.
Growth Marketing Firm, Sep 7, 2022
Growth Hack: connect your brand LinkedIn profile (and even LinkedIn profiles of key members of your RevOps team) to your HubSpot Marketing Account (pro + enterprise).
Growth Marketing Firm, Sep 6, 2022
So, you’ve got your Account-Based Marketing strategy in its early stages. Congrats!
Growth Marketing Firm, Aug 29, 2022
What if your sales team could begin conversations with the companies that were the best fit and the highest value for your business?
Growth Marketing Firm, Aug 17, 2022