You dial the phone only to be met with “I need some time to think about it,” “I like your solution, but I don’t think it’ll work for us,” or the stale closing “Just send me some information.” You’re facing a sales objection.  Nearly every prospect has a hesitation or drawback that keeps them from signing on the “dotted line.”  It’s called winning a sale for a reason, and buyer objections are a natural part of the sales process. How you approach the objection is can be the difference between gaining a new customer and losing an opportunity.

Where to Start

Let’s get into what a “sales objection” is:

“Sales objections are issues that prospects communicate to sales professionals as reasons why they can't buy a product or service from them. Objections aren't always hard "no"s, and they can sometimes represent opportunities for sales reps to clarify any misconceptions about the product or service to try to qualify the prospect and close the sale.” - HubSpot

These objections don’t mean that a deal is dead in the water, so let me provide you with some of the types objections that plenty of us in sales roles will face or have faced and some tips on how to best respond.

• Prehistoric Objection
• Price Objection
• Urgency Objection
• Authority Objection
• Trust Objection

Growth Marketing Firm, Jan 18, 2021

It’s simple.  You want results, but you’re not seeing them. That is the most direct and honest reason to hire a growth agency.  If you need a few more reasons, keep on reading.

Growth Marketing Firm, Nov 17, 2020

(last updated August 29, 2022)

Generating new business for B2B companies can be a complex challenge when you don’t know where to start.

With the constant pull of new technology, automation, and replication, it's easy to forget that, at the end of the day, business takes place between humans.

That point was the clear foundation of a recent virtual training hosted by Inbound Marketing Expert, Dan Tyre.

Chris Nault, Aug 28, 2020

Thank you for taking the time to read more about our transition over the past few months. Whether you are a current client or in the consideration process, you have likely heard terms like “embrace the pivot” and “helping not selling”. We are happy to say we have practiced what we preached, and it works. 

Growth Marketing Firm, Aug 25, 2020

Last updated January 21, 2021

You want your marketing dollars to generate qualified leads and engage current customers, but you also need that strategy to be cost-effective.  Email marketing is the answer! 

As digital marketing strategies continue to evolve, one question that continues to be asked is: “Is email marketing still important?”

In short, yes. In fact, email continues to be the best-performing marketing channel, delivering an average ROI of 4400% and it should be a priority for all businesses looking to build a stronger connection with their audience. 

Ashley Lilly, Jul 9, 2020

(Updated March 31, 2022)

If you’re like most marketers, you know there are a multitude of tools out there built specifically to help with certain aspects of inbound marketing.

However, none are more powerful than your very own website.

But, only if it's doing its job.

(Is it? Ask our free website grader tool. It knows ALL). 

The fact is that most of your potential customers will have their first interaction with your business through your website (and they'll look for it if they find your name somewhere else). So, it absolutely must be working well if you want to grow your business. 

Your current customers need it, too. It's the first place they'll go to:

• reach customer service
• learn more about your services, and 
• share your business with others.

Given all these factors, turning your website into the ultimate sales tool has the potential to attach a rocket booster to the back end of your business.

Ashley Lilly, May 19, 2020