So you’ve taken steps to ramp up your company’s sales by expanding your sales team, perhaps increasing their hours, and yet you’re not seeing the results.  You might have noticed that time is spent away from what’s most important, which is building new relationships, starting new conversations, and adding new deals to your sales pipeline.

There may be a simple reason for this which is…..lack of automation in the sales process. But what is automation you ask?

"Sales automation is the mechanization of manual, time-consuming sales tasks using software, artificial intelligence (AI), and other digital tools. It aims to manage or own responsibilities that sales reps and managers do on a daily, weekly, or monthly basis.” -Hubspot

Lucky for you, we’ve embraced sales automation here at Growth and have provided our top 3 benefits of utilizing automation into our sales process:

Efficiency

Whether your team of 1 or 1,000, Hubspot’s Sales Automation allows you and your team to focus on what’s most important…….closing deals. Instead of manually responding to each inbound lead or sending every email in a prospect sequence, embrace the automated workflow and allow it to work its magic!

Allow you and your team the opportunity to focus on high-level tasks and responsibilities, not monotonous individual tasks and rest assured, you’ll reap the benefits very quickly.

Communication

There’s nothing worse than seeing a deal fall through the cracks due to improper communication. I’ve been a victim of it before and now with utilizing automation, you better believe that if I’m losing a deal it’s going to be for a reason that other than communication

Another benefit of automated communication deals with those contacts that have been sitting in that database for weeks, months, even years! If a lead isn’t ready to make that purchasing decision at a certain time, that surely doesn’t mean that they’re not going to be ready in 3,6,9,12 months, but how do you best communicate with them without spending your entire day sending individual emails or calls…...automation. Have those people touched with a great resource utilizing an automated sequence and voila!!

Lead Prioritization

Sales automation helps you prioritize your leads based on predefined filters – which allows you to spend that valuable time on the leads that have a higher probability of converting.

Those leads that are sitting in your pipeline/database with a lower conversion probability should be placed in an automated workflow while your priorities are geared towards hot leads!

Adapt, Adopt, and Automate

As someone that was a victim of a “lack of sales automation” in prior roles at different companies, I can say that my role productivity, organization, efficiency, and overall performance have increased exponentially with the addition of our sales enablement tools. Don’t go out there and hire 1,000 reps when automation can do the work for you with just a few core team members! One major point to remember is that if you decide to use sales automation software such as Hubspot, make sure that it’s onboarded properly! 

If you’d like to learn more about sales automation, feel free to book a meeting and I will be glad to show you the way!

Will Davidson, Apr 23, 2021

Last you heard, we were celebrating the occasion of becoming a HubSpot Solutions Partner. But, now, as we kick off Q2 of 2021, we have an even bigger reason to celebrate! We are excited to announce that Growth is a HubSpot Gold Solutions Partner.  We can deliver more value to our customers with our newly achieved status, including exclusive offers to new and existing HubSpot users. 

“The commitment to continued education and self-improvement by the Growth team is nothing short of humbling. Everyone took the hard road, to provide a higher level of consulting and commitment to our clients. This was truly the “give before the get” our mission is centered around.” says Growth Founder, Chris Nault.

"The Growth Marketing team has a unique balance of a genuine customer-first mindset and adaptability that has made them a standout partner among the pack. Many partners can talk the talk but Growth can walk the walk," says HubSpot Channel Consultant, Nick Cull

But, what does all of this mean for your business? Read on to see how our HubSpot Partner Agency can help your business grow better together.

Growth Marketing Firm, Apr 15, 2021

(last updated April 19, 2022)

Let's get right down to it: Do meta descriptions matter? Yes!

Why? The meta description is one of the first elements of a website that visitors see, and it can have a powerful impact on whether or not people click through your Search Engine Results Pages (SERPs) onto your content.

When you think about user experience and the conversion benefits of an expertly written page description, things like click-through rate (CTR) and what your website offers all change when you optimize the meta description correctly.

Let's take a deep dive into exactly what meta descriptions are and why they're important. We’ll also show how to apply these SEO best practices to your website.

Ashley Lilly, Apr 15, 2021

(Last updated on May 10, 2022)

If you think CRM software is just about contact management for your sales team, think again.

Business software is quickly becoming a must-have tool for companies of all sizes in every industry.

From startups to enterprise-level companies, every business has the opportunity to use a full suite of software built to power the inbound methodology of attracting, engaging, and delighting your prospects and customers.

This is where HubSpot stands out: it's a true all-in-one solution.  

When you have a software system that helps you build and grow a remarkable customer experience + a Solutions Partner (like US) to show you how to fuel HubSpot’s flywheel model, inbound marketing has never been easier.

Ashley Lilly, Apr 13, 2021

last updated April 18, 2022

Ashley Lilly, Feb 9, 2021

A growth agency goes beyond traditional marketing objectives;  offering tools and strategies to help your entire company grow. And according to HubSpot’s "Business Glossary Terms to Know” growth marketing is defined as “an integrated approach to growing your business and optimizing your content efforts through constant testing across marketing channels.” 

If you’re ready to turn to a modern marketing approach to accelerate your growth, this article is for you.

“Growth marketing is where all people in a company focus on making the numbers go up. From sales to design to product, everyone can impact growth.”

Growth Marketing Firm, Jan 29, 2021