(Last updated February 24, 2023)

A Content Management System (CMS) is a software application that allows you to build and manage your website and all of your digital assets without having to know or use code. 

And if you’re thinking about launching or rebuilding a website, you want a CMS that comes equipped with its own capabilities and design, but that also aligns with your website goals. 

An industrial office desk with a desktop computer, a laptop, an iPad, and a mobile phone showing the same website design.

HubSpot CMS reduces the overhead of website design, development, and maintenance and gives you the freedom to easily produce targeted, optimized, secure content that delights your website visitors and customers alike. 

Its benefits far outpace other CMS platforms like WordPress and Wix because it comes paired with HubSpot’s powerful CRM which gives you the data and analytics you need to make the best use of your website and make the best data-driven decisions for your organization.

And the best thing about HubSpot CMS is that it lets your website live its best life as your 24/7/365 sales tool. 

Its benefits are extensive, but let’s take a look at the top 10 benefits of HubSpot CMS: 

1. Security

With a traditional CMS, you’re worried about the security and performance of your website. HubSpot’s website security is top-notch and is less prone to attacks due to its robust internal structure. 

Not only does HubSpot have extraordinary measures in place for website protection, but SSL is also included with HubSpot, which ensures that any data entered into its CMS is fully protected.

2. SEO

HubSpot CMS delivers built-in SEO tools to optimize every piece of content you add to your website. 

With its integrated tips, HubSpot CMS helps you tweak and complete the right fields as you build them out so your content aligns with what Google favors in ranking.

And all of it automatically updates when Google’s algorithms change. 

HubSpot’s blogging functionality is built with SEO in mind. It offers optimization suggestions and reminders about keywords, meta descriptions, backlinks, word count, and more to help your blog content rank better with search engines.

Added bonus: HubSpot promises a 99.99% uptime, and it’s active through all content delivery networks (CDN) which improves the speed and overall ranking of your site.

HubSpot also helps you create a content marketing strategy around cluster topics which elevates your thought leadership and authority in search engines.

You get as-you-type optimization advice that helps you measure real SEO ROI with real-time data.

3. Themes + Templates

The HubSpot marketplace offers thousands of templates and themes for your landing pages, email, blog pages, and website pages. 

And if you don’t find what you like there, most template creators and providers integrate with HubSpot CMS and even offer support if needed (in fact, we do that right here at Growth!).

4. Drag & Drop Functionality

HubSpot’s drag-and-drop editor lets you put your website visitor’s experience first by allowing you and your team to make changes to the content they need as you see fit without adding to your developer’s calendar. 

Two website designers work on laptop computers in a casual office setting.

Drag-and-drop page editing lets you easily:

  • Reorganize elements of your page when and how you like
  • Add new elements to a page
  • Change the appearance of existing elements on your page
  • Control the look and order of all your digital assets, and more.

5. HubSpot CRM Analytics + Data

Website data is the most important tool for any marketing and sales (RevOps) team, and HubSpot’s advanced analytics are complete and easy to grasp in customizable reports—especially when used with other Marketing Hub features.  

HubSpot analytics gives you an all-in-one solution so you can start keeping track of your visitors' needs immediately.

HubSpot empowers you to use customer data to build personalized, sophisticated experiences and keep your messaging consistent across all touchpoints.

6. Mobile Acceleration with Google AMP

Websites that aren't built with an eye toward mobile traffic are losing out on customers in a big way. 

Every template in HubSpot CMS is optimized for mobile with the power of Google AMP (Accelerated Mobile Pages).

As well, the user interface comes complete with toggles to show you what your content looks like on all kinds of mobile devices so you can make the adjustments that fit the needs of all your website visitors and customers. 

7. Multi-language Content Creation

The needs of a global marketplace are easily met with HubSpot CMS because every visitor or customer can easily switch to their preferred language even if you’ve only built it in one. 

Offering this kind of inclusivity, diversity, and flexibility is the kind of service your customers deserve, and HubSpot CMS makes that easy for you to achieve and deliver. 

8. One Login for All Your Digital Assets

A closeup view of a website login screen with the username and password hidden.

If it’s digital (and - in some cases - even if it isn't), HubSpot has a tool to create it, manage it, optimize it, and analyze it for your business.

And your website should be at the center of it all. 

So, keeping all of your digital assets under one login for your whole team is a tremendous boost to productivity and ease. 

If you use HubSpot CMS, even a remote team can log in at the same time to work in unison on landing pages, website pages, blog articles, emails, reports, sales lead scoring, and more.

9. HubSpot Academy Tutorials + Certifications

If there’s something you don’t know how to do in HubSpot, HubSpot Academy provides a comprehensive platform to help you learn how to do it.

Their online platform offers helpful tutorials that teach you how to utilize all the available tools to build and manage your website so that it meets its full potential. 

HubSpot Academy is home to a massive bank of certifications you can get as well. 

Check out this list:

  • content marketing
  • growth-driven design
  • frictionless sales
  • email marketing
  • inbound sales, and much more.

HubSpot certifications are free and help you grow your knowledge so you can grow the success of your business around all things digital + HubSpot.

Check out the Growth team’s HubSpot certifications here

10. Delightful User Interface

HubSpot CMS features an easy-to-use interface that enables you to write, optimize, publish, and analyze blog content all in one place.

And its advanced reporting tool makes it easy to evaluate the impact of your content. 

Landing page tools allow for easy page creation and customization, featuring everything you need to publish, tailor, and optimize your landing pages (and gather data on how well they're working).

Its staging platform lets you view pages live before posting (critical for catching those last-minute errors) and allows you to add features such as smart content, automation, CTAs, and forms for conversion.

To make inbound marketing even easier, you can schedule and boost your content via your website, social media channels, and email marketing in HubSpot CMS. 

HubSpot’s CMS is built with both marketers and developers in mind, and it offers features you need to create unique websites that are focused on the customer experience. 

If you’re looking for a digital marketing strategy for your business, book a meeting with Growth to discover how HubSpot grows our business and how we can help grow yours.

Learn about HubSpot Onboarding and Optimization Services with Growth