Investing in HubSpot is a major step toward improving how your business attracts, engages, and delights customers. But to truly maximize your HubSpot investment, a well-structured onboarding process is key.

At Growth, we specialize in helping businesses implement and optimize HubSpot—from the technical setup to strategic alignment—so you can start seeing results faster. Whether you’re new to HubSpot or looking to refine your setup, here’s what you need to know about onboarding the right way.

Rick Barcellos, Mar 29, 2021

In the early days of digital media, using national or global news to bring awareness to your brand was seen as a hallmark of a sharp marketing program. But when the news of Prince Harry and Meghan Markle "stepping away" as senior members of the Royal Family, this famous wax museum made a monumental publicity stunt in removing them from a wax display that stunned the UK nation. If there ever was a single most effective technique to generate instant brand awareness for your business, it's newsjacking. And this prime example is how a well-known brand leveraged a news event to gain awareness and viral attention. 

Popularized by David Meerman Scott in 2011, let’s take a detailed look at the what and why of successful newsjacking that leverages breaking news to draw eyes to your business.

What is Newsjacking?

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. If you ever found an opportunity to write a blog post, launch a marketing campaign, or generate a lead gen offer in these scenarios, then you're newsjacking. And that's a great way to leverage inbound marketing to build relationships! With the right newsjacking strategy, your business can use its content and social media channels to become a source your community looks to for timely information. More importantly, it yields SEO benefits, improves your brand's reputation, and drives highly targeted traffic. After all, 53% of Americans get their news from social media.

To stay on brand, follow these tips to newsjacking successfully:

• News is breaking every second so setting up alerts about relevant subjects helps make sure you get notified properly. 
• Use software such as an RSS feed to stay on top of breaking news
• Draw a clear connection between the news and your brand/core values

Ashley Lilly, Mar 17, 2021

Marketing campaigns have a way of sticking with us long after an impression or initial purchase. Why is that? Campaigns make businesses memorable and they don't just happen by accident. They require time, attention, and most importantly - strategic planning. Is your goal to increase sales of a specific product or service, direct more people to a landing page or generate traffic to your website? When you’ve worked out the parameters of “success” you can start to look at how to craft the campaign. If you’re still relying on content marketing campaigns that consist of a blog post with some social promotion, you are doing the bare minimum. It’s time to up your game.

Growth Marketing Firm, Mar 16, 2021

"Hey Siri, I'm looking for …..."  The virtual voice assistant from Apple responds, "Based on your current location, here are a few top-rated selections…."

Does Siri include your business in the response? If it doesn't, you probably haven't optimized your business for excellent visibility on Apple Maps!  While Google Maps reigns supreme for navigation use, attracting an estimated 67 percent of navigation app users, Apple Maps is competitive with 1.3 billion active Apple devices in the world. Suffice to say, Apple Maps is a viable customer acquisition tool for your business. And an effective strategy you’ll want to fit into your local search strategy.

Growth Marketing Firm, Mar 5, 2021

Oracle Netsuite has quietly announced “the end-of-life” status for their Bronto Marketing Software.   Bronto Admin Accounts were notified of the status change via email on March 3, 2021 (view email from Oracle). 

Chris Nault, Mar 4, 2021

Read the Email from Oracle to Bronto Admins

Growth Marketing Firm, Mar 4, 2021