(Updated March 31, 2022)

Inbound marketing is not just a buzzword; it's a battle-tested marketing methodology many companies rely on to attract their ideal customers.

Whether you're B2B or B2C, your customers are looking for companies they can trust to meet their needs and make their lives easier.

Inbound marketing positions your product or service in a way that demonstrates its value and draws your customers in. Read on to find out how that works. 

Growth Marketing Firm, Mar 4, 2021

Google and Apple have made huge announcements that have huge implications for marketers who rely on aggressive outbound marketing tactics such as industry favorite targeted ads. Simply put, digital marketing just became a whole lot more difficult. Or did it?

Chris Nault, Mar 4, 2021

The short-term ban of political and social ads on Facebook, started November 4th, 2020, has been lifted. Communication directors and affiliated agencies have reasons to rejoice. While the lift itself is a huge sigh of relief, the processes put in place between the start date and now are always celebratory. 

Chris Nault, Mar 3, 2021

last updated April 18, 2022

Ashley Lilly, Feb 9, 2021

A growth agency goes beyond traditional marketing objectives;  offering tools and strategies to help your entire company grow. And according to HubSpot’s "Business Glossary Terms to Know” growth marketing is defined as “an integrated approach to growing your business and optimizing your content efforts through constant testing across marketing channels.” 

If you’re ready to turn to a modern marketing approach to accelerate your growth, this article is for you.

“Growth marketing is where all people in a company focus on making the numbers go up. From sales to design to product, everyone can impact growth.”

Growth Marketing Firm, Jan 29, 2021

You dial the phone only to be met with “I need some time to think about it,” “I like your solution, but I don’t think it’ll work for us,” or the stale closing “Just send me some information.” You’re facing a sales objection.  Nearly every prospect has a hesitation or drawback that keeps them from signing on the “dotted line.”  It’s called winning a sale for a reason, and buyer objections are a natural part of the sales process. How you approach the objection is can be the difference between gaining a new customer and losing an opportunity.

Where to Start

Let’s get into what a “sales objection” is:

“Sales objections are issues that prospects communicate to sales professionals as reasons why they can't buy a product or service from them. Objections aren't always hard "no"s, and they can sometimes represent opportunities for sales reps to clarify any misconceptions about the product or service to try to qualify the prospect and close the sale.” - HubSpot

These objections don’t mean that a deal is dead in the water, so let me provide you with some of the types objections that plenty of us in sales roles will face or have faced and some tips on how to best respond.

• Prehistoric Objection
• Price Objection
• Urgency Objection
• Authority Objection
• Trust Objection

Growth Marketing Firm, Jan 18, 2021