(Last updated May 19, 2022)

When the Americans with Disabilities Act (ADA) was passed in 1990, it was to ensure that businesses and public service providers took the necessary steps to accommodate people with disabilities.

Today, more social and economic activities happen online, and that trend is only growing, so it's important that accessibility extends to digital experiences as well.

Because our business is focused on digital marketing, and our company culture has its foundation in diversity and inclusion, Growth is dedicated to making digital accessibility a foundational principle of marketing.

In 2020, Growth teamed up with accessiBe and adopted ADA best practices in website design and development because we believe that everyone has the right to the internet. Since then, we have helped address the needs of our community by building websites for all users. 

As an agency, we want to spread awareness and understanding of disabilities that are not immediately apparent and promote the full and effective participation in society for the dignity, rights, and well-being of people with disabilities.

We are proud to partner with accessiBe in building a next-generation user experience that stands out from the crowd with simplicity and ease of use that appeals to all our consumers.

Ashley Lilly, Dec 3, 2020

Did you know that more than 3.5 billion searches are made every day on Google and that it holds over 85% of the desktop search engine market share? With the amount of information available on the internet, finding what you need would be nearly impossible without some help sorting through it all. Needless to say, Google is popular, and businesses looking to perform well in organic search results need to know what factors Google takes into account when ranking content. While there’s no magic to the nature of Google’s algorithm, let’s take a look at how Google ranks websites and the insights you can take to soar to the top of a search engine results page.

Growth Marketing Firm, Jun 18, 2020

(Updated March 31, 2022)

If you’re like most marketers, you know there are a multitude of tools out there built specifically to help with certain aspects of inbound marketing.

However, none are more powerful than your very own website.

But, only if it's doing its job.

(Is it? Ask our free website grader tool. It knows ALL). 

The fact is that most of your potential customers will have their first interaction with your business through your website (and they'll look for it if they find your name somewhere else). So, it absolutely must be working well if you want to grow your business. 

Your current customers need it, too. It's the first place they'll go to:

• reach customer service
• learn more about your services, and 
• share your business with others.

Given all these factors, turning your website into the ultimate sales tool has the potential to attach a rocket booster to the back end of your business.

Ashley Lilly, May 19, 2020