How To Kickstart Your LinkedIn Presence
Click to view How To Kickstart Your LinkedIn Presence
In our latest webinar, Rick Barcellos, our community manager at Growth, shared invaluable insights on how to...
Will from Growth Featured at HubSpot's Open Access 2022Will from Growth Featured at HubSpot's Open Access 2022
Are you looking to start a career in sales? Well, you're in luck! Our partners at HubSpot are hosting an online 2-day...
HubSpot INBOUND 2022: Growth's TakeawaysHubSpot INBOUND 2022: Growth's Takeaways
Every year at INBOUND—one of the largest marketing, sales, and software events in the world—HubSpot announces its...
ABM Strategy: Choose LinkedIn Sales Navigator Advanced Over LSN CoreABM Strategy: Choose LinkedIn Sales Navigator Advanced Over LSN Core
To start and maintain a truly robust and effective Account-Based Marketing strategy, you have to bring some powerful...
Top 14 KPIs for Marketing TeamsTop 14 KPIs for Marketing Teams
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can...
How to Connect LinkedIn + HubSpot Marketing HubHow to Connect LinkedIn + HubSpot Marketing Hub
Growth Marketing Firm · How To Connect LinkedIn + HubSpot Marketing Hub Growth Hack: connect your brand LinkedIn...
5 Biggest Challenges of Account-Based Marketing + How to Overcome Them5 Biggest Challenges of Account-Based Marketing + How to Overcome Them
Growth Marketing Firm · 5 Biggest Challenges Of Account - Based Marketing + How To Overcome Them ABM or Account-Based...
Optimizing Customer Journeys: A Guide to HubSpot Lifecycle Stages
Click to view Optimizing Customer Journeys: A Guide to HubSpot Lifecycle Stages
In our recent webinar, Jason, a HubSpot certified trainer and our solutions architect, offered in-depth...
How To Run The Best Webinar You've Ever Run
Click to view How To Run The Best Webinar You've Ever Run
Webinars have become a staple in digital marketing and educational arenas, offering a dynamic way to engage...
Account-Based Marketing 101: Basics To Help You Level Up Your Demand Generation
Click to view Account-Based Marketing 101: Basics To Help You Level Up Your Demand Generation
Account-based marketing (ABM) stands as a refined tactic within B2B marketing, aimed at boosting demand...
Growth Becomes The First Databox 'Benchmark' Certified Partner
Click to view Growth Becomes The First Databox 'Benchmark' Certified Partner
At Growth, we are thrilled to announce that we are the first to achieve certification through Databox's...
Harnessing the Power of Benchmarking Data for Strategic B2B Planning
Click to view Harnessing the Power of Benchmarking Data for Strategic B2B Planning
In the fast-paced realm of B2B industries, leveraging precise benchmarking data can transform strategic...
Elevating Trade Show Lead Generation: Pre and Post Outreach Strategy with Apollo.io
Click to view Elevating Trade Show Lead Generation: Pre and Post Outreach Strategy with Apollo.io
In the fast-evolving B2B landscape, in-person events and trade shows remain crucial for direct networking and...
Leveraging HubSpot for Investment Firm Success
Click to view Leveraging HubSpot for Investment Firm Success
Investment firms face unique challenges in managing extensive portfolios and maintaining robust investor...
the Redwood Grove Community: Where GTM Leaders Go to Grow
Click to view the Redwood Grove Community: Where GTM Leaders Go to Grow
In a world where the B2B landscape is as dynamic as it is challenging, the inception of Redwood Grove marks a...
Embracing Evolution: HubSpot Unveils AI-Powered Content Hub
Click to view Embracing Evolution: HubSpot Unveils AI-Powered Content Hub
In the dynamic realm of content marketing, staying ahead means embracing evolution. Today marks a significant...
Are you looking to start a career in sales? Well, you're in luck!
Our partners at HubSpot are hosting an online 2-day career readiness and professional development summit for students and early career professionals called Open Access, and you're invited!
Chris Nault, Sep 19, 2022
Every year at INBOUND—one of the largest marketing, sales, and software events in the world—HubSpot announces its upcoming processes, tools, and updates. Since Growth is a HubSpot Platinum Solutions Partner, we’ve been on the edge of our seats in anticipation of what INBOUND 2022 would teach us about what’s to come.
Growth Marketing Firm, Sep 16, 2022
To start and maintain a truly robust and effective Account-Based Marketing strategy, you have to bring some powerful tools to the game.
Growth Marketing Firm, Sep 13, 2022
The best key performance indicators (or KPIs) derive from aligning data with your business goals. Analysis of KPIs can help you measure how well your organization is performing with respect to those goals.
When everything your organization does in sales, marketing, and service is tracked in HubSpot, you have access to reports that include some of the best KPIs already built in (as well, HubSpot makes building custom reports super easy).
Fun fact: each member of your team can build their own KPI dashboard in HubSpot to keep track as they go.
So, with that in mind, we've put together a list of the top 14 KPIs for tracking the success of all your marketing strategies and efforts.
- Website Visitors
- Organic Website Traffic
- Referral Traffic
- Conversion Rate
- Follower Growth
- Social Media Engagement
- Return On Ad Spend (ROAS)
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Customer Acquisition Cost (CAC)
- Lifetime Value of a Customer (LTV)
- Net Promoter Score (NPS)
- Customer Retention
- Return on Investment (ROI)
Let's get into some details on these valuable KPIs for your marketing team.
Growth Marketing Firm, Sep 9, 2022
Growth Hack: connect your brand LinkedIn profile (and even LinkedIn profiles of key members of your RevOps team) to your HubSpot Marketing Account (pro + enterprise).
Growth Marketing Firm, Sep 6, 2022
ABM or Account-Based Marketing is an approach to creating leads for your B2B business that is targeted specifically for your ideal client. Paired with Inbound Marketing, it has the best chance of creating sustainable growth for your business and a better buying experience for your clients.
Growth Marketing Firm, Aug 17, 2022