A brand is more than just a logo, a combination of colors, or an image.
A strong brand mirrors everything you stand for: from the reason you built your business to what you provide to clients and customers (and every new hire or bit of swag in between).
That’s why talking about our brand at Growth is a noteworthy conversation—especially during our four year anniversary.
For us, it’s personal.
Growth Marketing Firm, Oct 11, 2021
(Updated March 31, 2022)
In last week’s Growth blog, we talked about how the Buyer’s Journey mirrors the journey of the hero and therefore decided to call our prospective clients “buyer heroes” (because they are).
This week, we’ll show you how appealing to the buyer hero at every step of their journey with valuable, high-quality content that aligns with their needs at each stage is fundamental to creating the trust that will make them yours forever (and inspire them to bring their friends).
Growth Marketing Firm, Jun 18, 2021
Updated March 25, 2022
Rejuvenate your team, create your brand, and grow your business in the process.
Right, this minute, there are 1.3 billion (with a capital B) Instagram users, and 81% are using the platform to research businesses and brands.
That’s a lot of opportunity to delight even more people with what you have to offer the world. (Look at that! The HubSpot Flywheel works everywhere).
If the phrase “Instagram for Business” sounds a little intimidating and conjures ideas of highly curated, sharp images and infographics that look expensive, we get it.
We remember that feeling, so we put together this guide to show you that it’s actually a lot easier than it looks for a number of reasons.
The most important one? It's FUN, and when something is fun, it’s not really working at all—especially if you follow a content framework that fits your business, involves your team, and evolves your brand over time.
Here’s a little secret: because Instagram looks like a website no matter what, it’s always going to look fantastic with minimal effort—especially with Instagram’s built-in tools in Reels, Stories, and Live—so just play!
All the best play has a dash of order, and we’ve discovered that alternating our posts for balance and structure helps us stay focused without having to think too much about what type of content we’re going to post from day to day.
Growth Marketing Firm, Jun 7, 2021
