Influencer marketing, much like celebrity endorsements, follows a simple premise: A brand works with a public figure to gain new attention and business. 

• Nike has Michael Jordan. 
• Vitamin Water has 50 Cent. 
• Capital One has Jennifer Garner.

Micro-influencer marketing follows the same premise, but on a smaller scale.

What is a Micro-Influencer?

Growth Marketing Firm, Aug 30, 2021

Updated March 25, 2022

Rejuvenate your team, create your brand, and grow your business in the process.

Right, this minute, there are 1.3 billion (with a capital B) Instagram users, and 81% are using the platform to research businesses and brands.

That’s a lot of opportunity to delight even more people with what you have to offer the world. (Look at that! The HubSpot Flywheel works everywhere).

If the phrase “Instagram for Business” sounds a little intimidating and conjures ideas of highly curated, sharp images and infographics that look expensive, we get it. 

We remember that feeling, so we put together this guide to show you that it’s actually a lot easier than it looks for a number of reasons.

The most important one? It's FUN, and when something is fun, it’s not really working at all—especially if you follow a content framework that fits your business, involves your team, and evolves your brand over time.

Here’s a little secret: because Instagram looks like a website no matter what, it’s always going to look fantastic with minimal effort—especially with Instagram’s built-in tools in Reels, Stories, and Live—so just play! 

All the best play has a dash of order, and we’ve discovered that alternating our posts for balance and structure helps us stay focused without having to think too much about what type of content we’re going to post from day to day. 

Growth Marketing Firm, Jun 7, 2021

(last updated April 19, 2022)

Let's get right down to it: Do meta descriptions matter? Yes!

Why? The meta description is one of the first elements of a website that visitors see, and it can have a powerful impact on whether or not people click through your Search Engine Results Pages (SERPs) onto your content.

When you think about user experience and the conversion benefits of an expertly written page description, things like click-through rate (CTR) and what your website offers all change when you optimize the meta description correctly.

Let's take a deep dive into exactly what meta descriptions are and why they're important. We’ll also show how to apply these SEO best practices to your website.

Ashley Lilly, Apr 15, 2021

last updated April 18, 2022

Ashley Lilly, Feb 9, 2021