Company culture is the shared attitudes, goals, and values of an organization. It starts with leadership, but it impacts every aspect of the business: from the way internal meetings are run to the way customers are found and served, to the way new team members are recruited and hired. 

Growth Marketing Firm, Sep 17, 2021

(last updated April 6, 2022)

A value proposition is one of the most important sentences you'll ever write for your business.

Not only does it clarify how to approach your marketing efforts, but it also helps you clearly articulate why someone would want to buy from your company instead of from a competitor. 

Growth Marketing Firm, Sep 16, 2021

It's easy to get caught up in creating top-of-funnel content for your inbound marketing strategy because it’s generally easier to write since it's broad and educational. 

Growth Marketing Firm, Sep 15, 2021

(Last updated September 23, 2022)

Your prospects type specific words in a Google search when they're looking for the product or service you provide, yes?

So that they find your website (and not your competitor's), you should be using keywords in your website copy wherever it's relevant and valuable to do so. 

Growth Marketing Firm, Sep 14, 2021

(last updated August 25, 2022)

The first step your ideal customer takes on their buyer journey toward your business is most likely online research, and more and more buyers are happy to make even large purchases remotely. 

Growth Marketing Firm, Sep 13, 2021

(last updated July 19, 2022)

In 2022, most of your local customers are searching for the service you provide using the Google search engine.

Growth Marketing Firm, Sep 10, 2021