(last updated April 19, 2022)
Let's get right down to it: Do meta descriptions matter? Yes!
Why? The meta description is one of the first elements of a website that visitors see, and it can have a powerful impact on whether or not people click through your Search Engine Results Pages (SERPs) onto your content.
When you think about user experience and the conversion benefits of an expertly written page description, things like click-through rate (CTR) and what your website offers all change when you optimize the meta description correctly.
Let's take a deep dive into exactly what meta descriptions are and why they're important. We’ll also show how to apply these SEO best practices to your website.
Ashley Lilly, Apr 15, 2021
Investing in HubSpot is a major step toward improving how your business attracts, engages, and delights customers. But to truly maximize your HubSpot investment, a well-structured onboarding process is key.
At Growth, we specialize in helping businesses implement and optimize HubSpot—from the technical setup to strategic alignment—so you can start seeing results faster. Whether you’re new to HubSpot or looking to refine your setup, here’s what you need to know about onboarding the right way.
Rick Barcellos, Mar 29, 2021
