In our recent webinar, Jason, a HubSpot certified trainer and our solutions architect, offered in-depth guidance on optimizing customer journeys through HubSpot lifecycle stages. Below are insights and strategies covered in the session:
Rick Barcellos, May 15, 2024
Webinars have become a staple in digital marketing and educational arenas, offering a dynamic way to engage audiences, impart knowledge, and generate leads. However, not all webinars hit the mark. In this blog, we explore effective webinar formats, useful tools, and innovative promotional strategies which were covered by our special guest, Ollie Whitfield, so that you can elevate your webinar from average to exceptional.
Rick Barcellos, May 7, 2024
Account-based marketing (ABM) stands as a refined tactic within B2B marketing, aimed at boosting demand generation by targeting specific high-value accounts rather than broader markets. This focused approach allows companies to customize their marketing efforts to align closely with the needs of individual accounts, enhancing the effectiveness of their campaigns and improving ROI.
Rick Barcellos, Apr 23, 2024
At Growth, we are thrilled to announce that we are the first to achieve certification through Databox's 'Benchmarks' course. This certification underscores our commitment to enhancing the toolkit of our customers, prospects, and community with innovative solutions. Our partnership with Databox enables us to integrate comprehensive data analytics, offering a distinct competitive advantage and deepening the analytical capabilities we provide. This initiative also strengthens our collaborations with tech partners, enriching our network with shared expertise and resources..
Rick Barcellos, Apr 23, 2024
In the fast-paced realm of B2B industries, leveraging precise benchmarking data can transform strategic planning and execution. This blog delves into a webinar featuring insights from Fedor Šimić, the Partnership Manager at Databox, alongside our own Rick Barcellos, Growth's Community Manager. Together, they explore the substantial benefits of using benchmarking data to enhance business operations and strategic planning.
Rick Barcellos, Apr 18, 2024
In the fast-evolving B2B landscape, in-person events and trade shows remain crucial for direct networking and lead generation. These events offer unique opportunities for real-time customer engagement and competitive analysis. Chris Nault, founder and CEO of Growth, alongside Joshua Garrison, VP of Content Marketing and Product Education at Apollo.io, discuss leveraging these opportunities through effective pre and post-event outreach.
Rick Barcellos, Apr 16, 2024
