Ashley Lilly:
Did you know Yelp averages more than 178 million unique visitors every month across its mobile, desktop, and app versions? As one of the top digital platforms alongside Google My Business for businesses looking to improve their online reputation, enhance their search visibility and attract new customers, it's no secret why 97% of consumers make a purchase at a business they found on Yelp within a week.
So if you haven’t claimed and optimized your Yelp Business pages, now is the time to do so. And fortunately for you, we created this comprehensive guide to help you set up your Yelp account, how to claim a business page and how to best optimize your account for greater visibility.
Ashley Lilly, Apr 13, 2021
So you’ve taken that first step to improve your digital marketing approach by investing in HubSpot and want to make the most of it. Or maybe you’re considering a new email marketing software or CRM and want to be sure you’re set for success. With over 100,000 companies in over 100 countries, HubSpot is quickly becoming the leading growth platform for marketers. As a team of passionate HubSpot experts, we are here to guide you through your HubSpot onboarding process from the technical setup to providing strategic direction, ensuring you get the most out of your HubSpot investment.
Ashley Lilly, Mar 29, 2021
In the early days of digital media, using national or global news to bring awareness to your brand was seen as a hallmark of a sharp marketing program. But when the news of Prince Harry and Meghan Markle "stepping away" as senior members of the Royal Family, this famous wax museum made a monumental publicity stunt in removing them from a wax display that stunned the UK nation. If there ever was a single most effective technique to generate instant brand awareness for your business, it's newsjacking. And this prime example is how a well-known brand leveraged a news event to gain awareness and viral attention.
Popularized by David Meerman Scott in 2011, let’s take a detailed look at the what and why of successful newsjacking that leverages breaking news to draw eyes to your business.
Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. If you ever found an opportunity to write a blog post, launch a marketing campaign, or generate a lead gen offer in these scenarios, then you're newsjacking. And that's a great way to leverage inbound marketing to build relationships! With the right newsjacking strategy, your business can use its content and social media channels to become a source your community looks to for timely information. More importantly, it yields SEO benefits, improves your brand's reputation, and drives highly targeted traffic. After all, 53% of Americans get their news from social media.
To stay on brand, follow these tips to newsjacking successfully:
Ashley Lilly, Mar 17, 2021
(Last updated May 3, 2022)
Every business should have a solid understanding of its ideal customer so that before you begin a marketing campaign, you know to whom you are marketing. Otherwise, it's just a shot in the dark (and a lot of wasted resources).
When you know your customer’s goals, challenges, and preferences, you can better serve existing customers and more effectively target prospective customers.
Ashley Lilly, Dec 29, 2020
With dozens of social media platforms vying for attention, it's no wonder that business owners are unsure where to focus their social media efforts. Fortunately, you don’t need to have a profile on every single platform in order to have a successful social media marketing strategy. Consistency across the right social media channels is key to building a cohesive, unified marketing strategy. To start streamlining your social media, select the two or three platforms that best align with your brand and ideal customer. In addition to reaching your target audience more effectively, you will also be better positioned to build brand awareness, familiarity, and trust among your current and potential customers.
Ashley Lilly, Dec 21, 2020
