Modern go-to-market teams face a difficult challenge: reaching the right buyers with accurate data while keeping their revenue operations streamlined inside their CRM.
Through the HubSpot Partner Growth Accelerator (PGA) program, Growth partnered with Apollo to tackle that challenge head-on. The result was a collaborative campaign that combined strategy, technology, and operational expertise to create a scalable framework for modern go-to-market teams.
Watch the full story below.
A Partnership Built on Complementary Strengths
HubSpot serves as the central system of record for many go-to-market teams, bringing marketing, sales, and customer data into one unified platform.
Apollo complements that work with an AI-powered all-in-one go-to-market platform that combines a B2B database with engagement and automation tools. This enables teams to identify prospects, engage them effectively, and close more deals.
Growth is an Elite HubSpot partner, placing the team among the top 1% of partners globally. As a full-service revenue operations firm, Growth works with companies across marketing, sales, and customer success to build scalable systems that grow alongside their business.
Together, the three companies share a common mission: helping businesses build modern, data-driven go-to-market strategies.
The Problem: Modern GTM Complexity
Many companies struggle with the same question:
How do you create a modern, scalable go-to-market motion in a rapidly changing and increasingly complex market?
Teams need:
- Access to reliable and enriched prospect data
- Tools to reach more potential customers
- A centralized CRM to coordinate their efforts
- A repeatable system for marketing, sales, and revenue operations
HubSpot often acts as the system of record, but teams frequently need additional data and engagement capabilities to power their outreach.
That’s where Apollo plays a key role.
By integrating Apollo’s database and engagement capabilities with HubSpot, companies can enrich their CRM, identify the right prospects, and execute a stronger go-to-market strategy.
Campaign Results
The collaboration delivered strong results and meaningful engagement:
- 30,000 contacts reached during the campaign
- 500+ registrations and form fills across events and assets
- A repeatable co-marketing motion for future partner campaigns
More importantly, the campaign produced a repeatable go-to-market framework that both teams can continue using with partners and clients.
Even after the campaign events concluded, the assets continue to generate leads and revenue.
But most importantly, it reinforced the idea that HubSpot and Apollo together provide teams with the tools they need to build a stronger go-to-market strategy.
