Big news: RollWorks is becoming AdRoll ABM. This isn’t just a cosmetic change. It’s about uniting RollWorks under the AdRoll brand to give marketers a stronger, more connected platform.
What’s Changing vs. Staying the Same
You’ll start seeing the AdRoll ABM name across dashboards, communications, and support. But the platform functionality, features, and integrations stay the same. Your campaigns, settings, and audiences continue seamlessly — no action needed.
What’s new? A fresh look, deeper AI integration, additional support resources, and optimizations that make the platform even stronger. Importantly, AdRoll ABM remains purpose-built for B2B marketers.
1. Ad Precision That Rivals Email
AdRoll ABM gives you the power to deploy ads with the same pinpoint accuracy as highly targeted emails. Imagine surrounding your ideal accounts with ads while syncing perfectly with your outreach — that’s ABM at its best.
2. Intent Data Search That Truly Delivers
Powered by Bombora, AdRoll ABM is the only platform offering full open-text intent data search included in the software. Why does this matter? Imagine you’re a manufacturer selling a $200K product called the Growthatron. The industry knows both your product — and competitor knock-offs — by that name. With AdRoll ABM, you can instantly identify when companies are researching “Growthatron” and pair ads, LinkedIn, and email outreach with precision. After 20 years in marketing, I can say this is the closest thing I’ve found to a silver bullet.
3. Seamless HubSpot Integration
AdRoll ABM integrates directly with HubSpot (depending on your Hub level), bringing engagement, intent signals, and campaign performance back into your CRM. That means advanced reporting, attribution, and alignment between marketing and sales.
At Growth, we’re proud to be a certified RollWorks | AdRoll ABM partner, delivering white-glove ABM execution for enterprise brands across the globe. If you’re ready to take your ABM to the next level, we’d love to help.
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