INBOUND 2025: Features That Matter — What They Do, Why They Matter, and How to Take Action
INBOUND 2025 hit like a caffeine bomb—AI everywhere, shiny upgrades around every corner, and more announcements than your brain could process between sessions. But once the hype dies down and your browser tabs close, what’s actually worth your time?
INBOUND 2025: Features That Matter — What They Do, Why They Matter, and How to Take Action
INBOUND 2025 hit like a caffeine bomb—AI everywhere, shiny upgrades around every corner, and more announcements than your brain could process between sessions. But once the hype dies down and your browser tabs close, what’s actually worth your time?
Let’s get into it. Feature → Why it matters → What to do next → Learn more. Easy to follow, easy to share.
1. Personalization
Why it matters: Remember when personalization meant duplicating pages and frankensteining tokens into templates? Those days are over. With AI-assisted segments, real-time variants, and performance tracking all bundled in, it's finally manageable. And, you don't need a tool like Clay to make it happen - just HubSpot.
What to do next:
Open the app and pick a high-traffic CTA or LP.
Generate a variant (let AI help if you’re tight on time).
"The new personalization options are very exciting to build off of what was already a great HubSpot feature! There were occasions where the built-in personalization categories didn't quite work for a client need, but this new update will certainly address those scenarios. Having the ability to essentially automate the personalization functionality based on the user's activity on your own website will be huge for helping to make a client's website that much more effective!"
- Nathan Gifford, Director of Website Services at Growth
2. Web Visitor Segments
Why it matters: Even if your forms aren’t converting, your traffic’s still telling you something. Firmographics + behavior = a shot at pre-conversion personalization. Huge for ABM.
Why it matters: The CRM just got a visual IQ bump—Gantt charts, Calendar layouts, conditional formatting, and inline insights. Makes it easier to spot patterns, trends, and breakdowns without needing a data science degree.
What to do next:
Choose your object (Deals, Tickets, whatever).
Try GANTT or Calendar View.
Use Column Insights to highlight outliers and wins.
"As a former COO of a service business, the GANTT view had me so excited about the possibilities. Imagine adding projected start and completion dates to deals to allow operations to plan capacity for what's forecasted to come. When people + tech + process come together in a way the GANTT view allows us, everybody wins."
-Amber Kemmis, Director of Revenue at Growth
4. Segments via AI Lookalikes
Why it matters: This is your cheat code for contact segmentation. AI auto-clusters your contacts based on fit and engagement—no more educated guesswork or manual filters.
What to do next:
CRM → Segments → Explore.
Drill into clusters, build Lists from high-fit/high-engagement groups. For example, take a list of customers to find potential target prospects.
Use those lists to personalize and prioritize via HubSpot's ad tools.
5. AI Agents – Call Recap, Cross-Sell, RFP Drafting
Why it matters: Busywork kills revenue. These agents handle the admin—summarizing calls, surfacing upsell opps, drafting RFPs—so humans can spend more time closing or connecting.
Why it matters: Every AI tool lives or dies by the quality of your data. Data Studio centralizes, cleanses, and enhances your data—especially if it’s coming in from external systems.
“Every one of our clients asks me the same thing. How can I best use AI to help my business? What is the right way for a company like us to even begin practical use of AI tools inside of HubSpot? Before you can even consider using many of the tools HubSpot has at their disposal, you need to have good, clean, actionable data. These new tools either solve many of those problems outright or significantly reduce the level of effort needed to resolve those issues.” —Nick Cull, COO at Growth
What to do next:
If you have Ops Hub, you’ll start seeing Data Studio features roll out.
If not, consider adding it—low lift, high reward.
Connect one external data source and see the impact.
Why it matters: The tech is powerful—but mindset still wins. AI adoption isn’t a big-bang event—it’s a process of iteration and enablement. Chris puts it clean:
“AI is no longer experimental — it’s core to efficiency and impact. The winners will be the ones who iterate, not wait for perfection.” —Chris Nault, Founder & CEO at Growth
Here’s his quick playbook:
Start with a clear POV + 3 customer stories.
Distribute across 2–3 platforms.
Rinse, refine, repeat.
TLDR: Just Pick One and Ship
All of these are useful. Most are low-friction. The key is to start.
Pick one. Run a micro-test this week. Let it build momentum.
Amber Kemmis is an operations-driven sales and marketing leader with deep expertise in AI, MarTech, and remote culture. She’s managed teams of 50+ and optimized processes to drive revenue growth and exceptional customer experiences through HubSpot. Over the course of her career, she’s collaborated with three Elite HubSpot partners—across industries like healthcare, SaaS, eLearning, and manufacturing.
