Pathway2Careers, which makes career-focused math curricula for high schools, ran sales, support and projects on Zoho One, with NetSuite for finance and a sync between them that was hard to use. Growth moved it to HubSpot across Marketing Hub, Sales Hub and Service Hub, migrated the Zoho data, built three service pipelines and connected NetSuite. By the final review in April 2025, the team had sent more than 50,000 one-to-one emails from HubSpot, and the NetSuite sync was working.
| At a glance | |
|---|
| Client | Pathway2Careers |
| Industry | Education: career-focused math curricula for high schools, sold to educators and school districts |
| Company size | About 30 employees |
| Location | Maryville, Tennessee |
| HubSpot | Marketing Hub, Sales Hub and Service Hub |
| Started from | Zoho One, with NetSuite for finance |
| Growth's work | HubSpot implementation, Zoho data migration, NetSuite integration and training |
| Timeline | Build sessions from January 3, 2025; final review on April 2, 2025 |
| Result | Zoho One replaced, with NetSuite in sync |
Why did Pathway2Careers leave Zoho One?
Pathway2Careers ran its CRM, help desk, projects and surveys on Zoho One, and its finance on NetSuite. The two did not work well together, and the team could not see one view of a customer from first contact to support. Its Zoho One subscription ended in March 2025. Pathway2Careers wanted sales, marketing and customer success in one system, with NetSuite still feeding it, and asked Growth to move it to HubSpot.
What changed for Pathway2Careers?
Pathway2Careers now runs sales, marketing and support in HubSpot, with NetSuite connected.
| Before | After |
|---|
| CRM, help desk, projects and surveys | Zoho One | HubSpot Marketing Hub, Sales Hub and Service Hub |
| Support | Zoho Desk | Three service pipelines and a help desk |
| Finance data | NetSuite, with a sync that was hard to use | NetSuite connected to HubSpot |
| Sales email | In Zoho | More than 50,000 one-to-one emails sent from HubSpot by the end of March 2025 |
How did Growth move Pathway2Careers to HubSpot?
Growth, an Elite HubSpot Solutions Partner accredited in CRM Implementation and CRM Data Migration, built Pathway2Careers' portal in working sessions from January 3, 2025, with the final review on April 2.
- Zoho data migrated into HubSpot, and the HubSpot tracking code added to the website.
- Workflows for sales and marketing, and three pipelines for the service team.
- A help desk set up for support tickets.
- The NetSuite connection, worked through until the sync and workflow ran cleanly.
- Training for the sales, marketing and operations teams, starting with marketing email in February 2025.
In its HubSpot partner directory review in May 2025, Pathway2Careers credited Growth with carrying the workload while its team learned to use HubSpot.
For HubSpot teams
- Hubs: Marketing Hub, Sales Hub and Service Hub, with Content Hub.
- Started from: Zoho One (CRM, Desk, Projects, Survey) and NetSuite.
- Migration: Zoho to HubSpot.
- Integrations: NetSuite.
- Built: three service pipelines, help desk, workflows, email program, training.
- Partner: Growth Operations Firm, Elite HubSpot Solutions Partner.
- A good fit for: education and mission-driven companies leaving Zoho One that keep NetSuite for finance.
Questions about this project
How long did Pathway2Careers' move to HubSpot take?
The build ran in working sessions from January 3, 2025 to the final review on April 2, 2025, about 90 days, with training for each team along the way.
Can HubSpot sync with NetSuite?
Yes. Pathway2Careers kept NetSuite for finance, and Growth connected it to HubSpot. By the final review, the client confirmed the sync and the workflow between the two were working well.
Can HubSpot replace Zoho Desk?
Yes. Growth replaced Pathway2Careers' Zoho Desk with three service pipelines and a help desk in HubSpot Service Hub, beside its sales and marketing work.
Leaving Zoho One and keeping NetSuite? Book a consultation with Growth. More from Growth: What to expect from HubSpot onboarding.
