How NexGen Communications moved its website to HubSpot
How NexGen Communications, a Nashville communications technology advisor, moved its website to HubSpot Content Hub, with no disruption, and trained its team.
NexGen: HubSpot website migration case study | Growth
4:24
Industry
Technology consulting
Started from
A website outside HubSpot
HubSpot
Content Hub
Result
Launched on February 6, 2025, after a content restructure
NexGen Communications, a Nashville company that helps businesses research, buy and put in place communications technology, wanted a website its own team could run. Growth rebuilt the site on HubSpot Content Hub, with up to 15 pages, a blog, forms, and Google Reviews and Instagram on the page. When NexGen restructured its content partway through, the plan moved with it: the team was trained on January 29, 2025, and the site went live on February 6, 2025.
At a glance
Client
NexGen Communications
Industry
Technology consulting: communications technology for businesses
Location
Nashville, Tennessee
HubSpot
Content Hub
Started from
A website outside HubSpot
Growth's work
Website rebuild on HubSpot, content and blog migration, forms, integrations, training
Timeline
Signed on November 22, 2024; launched on February 6, 2025
Result
Launched on February 6, 2025, after a content restructure
Why did NexGen Communications move its website?
NexGen's website was where its customers researched communications technology before talking to sales. NexGen wanted a site its own team could keep up to date, on HubSpot Content Hub, with room for a blog, forms and a newsletter sign-up, and with its Google reviews and Instagram posts on the page. It took the Content Hub subscription itself and asked Growth to move the site across and train the team to run it.
What changed for NexGen Communications?
NexGen's website now runs on HubSpot, and its team was trained to run it.
Before
After
Platform
The old site
HubSpot Content Hub, on a Growth theme
Pages
The old site's pages
Up to 15 pages and a blog, rebuilt and styled to the brand
Reviews and social
Not on the site
Google Reviews and an Instagram feed on the page
Forms
On the old site
HubSpot forms and a blog subscription
Training
None on HubSpot
A session for NexGen's team on January 29, 2025
"The migration process was handled seamlessly, ensuring a smooth transition without any disruptions. ... Growth's assistance in this project allowed me to focus on my daily business operations."
How did Growth move the site to HubSpot?
Growth, an Elite HubSpot Solutions Partner, signed with NexGen on November 22, 2024, and worked in three stages.
Theme and branding: Growth's Redwood Industrial theme, styled to NexGen's brand, with a global header and footer.
Content: the home, about, contact and service pages, the blog listing and post templates, and the blog import.
Testing: internal checks, then client review with BugHerd, redirects and launch preparation.
NexGen restructured its content partway through. Growth kept a weekly check-in, reworked the pages, and moved the launch to February 6, 2025, a week after training.
For HubSpot teams
Hub: Content Hub, on NexGen's own subscription.
Started from: a website outside HubSpot.
Built: up to 15 pages and a blog on Growth's Redwood Industrial theme, Google Reviews and Instagram feed modules, forms, a blog subscription, redirects.
Engagement: a fixed-scope migration, signed November 22, 2024, launched February 6, 2025, with weekly check-ins and a training session.
A good fit for: small B2B companies moving their website to HubSpot Content Hub.
Questions about this project
How long did NexGen's website move take?
Under 11 weeks. Growth signed with NexGen Communications on November 22, 2024, trained the team on January 29, 2025, and launched the site on February 6, 2025, after NexGen restructured its content partway through.
Can HubSpot show Google reviews and an Instagram feed?
Yes. Growth added Google Reviews and Instagram feed modules to NexGen's HubSpot pages, so its reviews and posts show on the site.
Can you move a blog to HubSpot?
Yes. Growth built blog listing and post templates on HubSpot and imported NexGen's blog into them, with redirects set up before launch.
Rick is a HubSpot Specialist and Certified Trainer working with a HubSpot Elite Partner, helping B2B companies implement, optimize, and scale their go-to-market systems. Over the past few years, he's worked with dozens of clients across multiple industries, delivering everything from full HubSpot implementations and onboarding to integrations and ongoing optimization. Before that, he spent time in sales, branding, and community building, along with founding and leading a tech startup, which gave him hands-on experience building and scaling teams, systems, and processes.
