How MacPhail Center for Music connected ActiveNet to HubSpot
How MacPhail Center for Music, a community music school, replaced a failing no-code connector with a custom ActiveNet to HubSpot integration its staff now run.
MacPhail: ActiveNet and HubSpot case study | Growth
4:41
Industry
Education
Started from
A no-code connector that kept breaking
HubSpot
Marketing Hub and Service Hub
Result
Integration handed to MacPhail's staff in October 2026
MacPhail Center for Music, a community music school in Minnesota, registers its students in ActiveNet and runs its marketing and student services in HubSpot. A no-code connector between the two kept breaking, so Growth replaced it with a custom integration that brings ActiveNet companies, customers, deals and enrollments into HubSpot. In October 2026 Growth moved the integration to a new server and handed it to MacPhail's own staff, still working.
At a glance
Client
MacPhail Center for Music
Industry
Education: a community music school
Location
Minnesota
HubSpot
Marketing Hub and Service Hub
Started from
A no-code connector that kept breaking
Growth's work
Custom ActiveNet to HubSpot integration, hosting move and handover; earlier, the move from HappyFox to Service Hub
Timeline
A Growth client over several years; integration handed over on October 20, 2026
Result
Integration handed to MacPhail's staff in October 2026
Why did MacPhail need a custom ActiveNet integration?
MacPhail registers students for its lessons and classes in ActiveNet, a registration system, while its marketing and student services team work in HubSpot. Without a link, the people who enroll and the programs they enroll in sit outside the CRM. MacPhail first connected the two with a no-code integration tool, and it broke again and again. ActiveNet is not easy to connect to, so a sturdier, custom link was needed.
What changed for MacPhail?
ActiveNet enrollments now reach HubSpot through an integration MacPhail's staff run themselves.
Before
After
ActiveNet to HubSpot
A no-code connector that kept breaking
A custom integration, built by Growth
Data in HubSpot
Not reliably synced
Companies, customers, deals and enrollments from ActiveNet
Hosting
Run by Growth
Moved to a new server in October 2026
Ownership
Growth
MacPhail's own staff, from October 20, 2026
Student services
HappyFox help desk
HubSpot Service Hub, since 2024
"My understanding is the, yeah, the migration is completed and it looks like everything's working correctly according to Claire."
How did Growth build and hand over the integration?
Growth, an Elite HubSpot Solutions Partner, has worked with MacPhail over several years: first Marketing Hub, then the ActiveNet integration, then Service Hub.
Replace the connector: a custom script that reads companies, customers, deals and enrollments from ActiveNet and writes them to HubSpot.
Move student services: in 2024, MacPhail's help desk moved from HappyFox to HubSpot Service Hub.
Move the hosting: in 2026, Growth moved the integration to a new server.
Hand it over: on October 20, 2026, Growth walked MacPhail's staff through the integration and handed it to them to run.
Of the 90-day HubSpot implementation in 2024, Melissa Falb of MacPhail wrote in a HubSpot partner directory review that Growth built a platform that met MacPhail's needs and "even provided functionality that we had on our pie in the sky wish list."
For HubSpot teams
Hubs: Marketing Hub and Service Hub.
Started from: ActiveNet for registration; a no-code connector; HappyFox for the help desk.
Integration: custom ActiveNet to HubSpot sync of companies, customers, deals and enrollments.
Engagement: a long client relationship; the integration was handed to the client's staff in October 2026.
A good fit for: schools and community programs on ActiveNet that want enrollments in HubSpot.
Questions about this project
How long has MacPhail's ActiveNet integration been running?
Since before 2025. Growth built it to replace a no-code connector, ran it for MacPhail, moved it to a new server in 2026, and handed it to MacPhail's staff on October 20, 2026, still working.
Can HubSpot integrate with ActiveNet?
Yes, with a custom integration. HubSpot has no ready-made ActiveNet connector, so Growth wrote one for MacPhail that brings companies, customers, deals and enrollments into HubSpot.
Can a client run its own HubSpot integration after handover?
Yes. Growth moved MacPhail's integration to a new server and walked MacPhail's staff through it on a handover call in October 2026, so they now run it themselves.
Rick is a HubSpot Specialist and Certified Trainer working with a HubSpot Elite Partner, helping B2B companies implement, optimize, and scale their go-to-market systems. Over the past few years, he's worked with dozens of clients across multiple industries, delivering everything from full HubSpot implementations and onboarding to integrations and ongoing optimization. Before that, he spent time in sales, branding, and community building, along with founding and leading a tech startup, which gave him hands-on experience building and scaling teams, systems, and processes.
