November 06th 2025, 04:30pm EST

 

Signal to Sale: Turning Hidden Buyer Intent into Revenue

 

If you're a RevOps leader, demand gen pro, or HubSpot power user tired of watching buyer intent sit idle in your CRM — this one's for you.

Join Amber Kemmis (Top 40 GTM Leader, 2025) for a hands-on walkthrough of how to transform HubSpot’s new intent and signal tools into actual revenue-generating plays. We’re not just talking theory here — we’re diving into real setups, real strategies, and real outcomes.

Here’s what we’ll cover:

  • How to actually configure Buyer and Research Intent inside HubSpot

  • Tactics for mapping intent to buying groups and industries

  • Using enrichment and scoring to surface high-fit, high-intent accounts

  • Handing off hot prospects to your BDRs — or straight into ad targeting

  • And how to route those high-signal accounts to the right reps before deals stall out

Expect to walk away with a full understanding of what these new tools can do, and how to use them to close more deals faster.

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