Thursday, May 23
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01:30 PM (PDT)
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Virtual
ABM 101: Building Your Best Target Account List
Transform your ABM game with expert Christopher Nault! Learn insider techniques to perfect target account lists, leverage CRM data, and master account tiering for peak campaign success. Join us and elevate your strategy!
About this Event
Master ABM Target Account Lists
Are you familiar with idea of fishing in the wrong pond with the wrong lure? The right (or wrong) target account list is make (or break) for your ABM program. Learn how to make the best target account list to fuel growth.
Join us for a dynamic event where ABM strategy transforms from concept to execution! Dive into the nuances of crafting refined target account lists and learn the art of Account-Based Marketing precision. With industry expert Christopher Nault, you'll unlock the secrets to identifying your star accounts and positioning your ABM campaigns for breakthrough success.
Discover the insider tricks to leveraging your CRM and sales data effectively. Explore the smart practice of account tiering—when to apply it, and just as crucially, when to avoid it. And get actionable insights to recognize the pivotal moments to pivot or double down.
In the Webinar you'll learn:
- Building target account lists from sales/CRM data
- Insights on Account "Tiering" strategy
- Recognizing signals for strategic pivots
- Best practices for effective ABM campaigns
