Delusions of Brand-Jure: Using Your Brand Guide to Deliver ROI

Join Dolan Personke, owner and brand designer at Treeswing Studio, for a practical, ROI-focused walkthrough of what branding actually does for your business — and how to implement it without a massive team or budget.

We're not talking theory. We're talking practical, repeatable execution. 

Here’s what we’ll cover:

• Why branding is an investment — and how to measure its ROI

• Small, actionable improvements that elevate your brand (even with limited resources)

• The CRAP framework + accessibility principles made practical

• How to work effectively with designers and agency partners

• What a successful rebrand should actually deliver (beyond just a logo)

Expect to walk away with tactical steps, evaluation frameworks, and language you can immediately use to elevate your brand execution — and defend your investment.