Technology

NexGen Migrates from WordPress to HubSpot, Enhancing User Experience

 

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CHALLENGE

NexGen’s outdated WordPress site was difficult to manage, lacked visual engagement, and made content updates time-consuming. They needed a scalable, modern solution that empowered their team with full control.

RESULTS

NexGen’s new HubSpot CMS site is visually engaging, easy to manage, and fully optimized. Their team can now update content effortlessly, improving efficiency and user experience.

KEY PRODUCTS

HubSpot Content Hub.

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Decrease in Time Spent Managing Content

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Pages Migrated

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Downtime During Migration

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Project Hours Invested

Growth made our website migration to HubSpot seamless, ensuring a smooth transition without disruptions. Nathan’s patience, attention to detail, and dedication made all the difference as we worked through multiple design changes. Their quick response times and attentiveness made the entire process stress-free. I would not have wanted to undertake this project without Growth’s expertise!

Chapman, T. | Operations Manager, NexGen Communications

Customer Overview

NexGen Communications is a B2B telecom solutions provider specializing in communication infrastructure for mid-sized enterprises. Their website is a key resource for customers researching solutions, engaging with sales, and accessing support. However, their existing website on WordPress was difficult to manage, making content updates time-consuming and inefficient.

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The Challenge

NexGen’s website was built on WordPress, making content management cumbersome and inefficient. Their team struggled with frequent delays due to the platform’s complexity, requiring technical assistance for even minor updates. The site itself was heavily text-based, lacked strong visual engagement, and didn’t provide an intuitive user experience. Midway through the project, NexGen also restructured their content, causing scope adjustments and timeline shifts. They needed a flexible, scalable solution that allowed for easy content updates, improved site performance, and a better user experience without ongoing developer support.

The Solution

Growth migrated NexGen’s website from WordPress to HubSpot CMS Hub, creating a streamlined and visually engaging site using the Redwood Industrial theme. The project included a full website and content migration, custom branding, improved navigation, and key integrations like Google Reviews and an Instagram feed. A two-hour training sessionensured NexGen’s team could manage the new site independently, giving them full control over future updates.

Growth followed a three-phase approach: theme setup and branding, content migration, and user acceptance testing (UAT) using BugHerd to ensure quality before launch. The project timeline was extended from its original December 19, 2024, deadline to February 6, 2025, due to content restructuring. Growth adapted with weekly check-ins, keeping the project on track despite shifting requirements.

The Results

With the migration to HubSpot CMS, NexGen’s website is now fully optimized, visually engaging, and easy to manage. Their team can update content quickly and independently, eliminating the need for ongoing developer support. The improved navigation and integrated features, such as Google Reviews and an Instagram feed, have enhanced user experience and engagement. Growth’s structured training ensured NexGen’s team is fully equipped to maintain their website, giving them complete control over future updates while increasing operational efficiency.