The Challenge
MacPhail’s tech stack was complex—internal teams relied on a mix of disparate platforms for enrollment, CRM, communication, and reporting. This fragmentation slowed down workflows, created inconsistencies in data, and made it harder for staff and instructors to support students. MacPhail needed a custom solution that would integrate with their existing enrollment systems and centralize operational processes inside HubSpot.
The Solution
Growth designed a custom integration between ActiveNet, MacPhail’s student registration platform, and HubSpot. The project focused on syncing enrollment data, reducing manual work, improving internal visibility, and enabling instructors with real-time access to student information.
Key solution highlights:
- Custom API development to sync student enrollment data
- Streamlined CRM structure to manage contacts, program assignments, and roles
- Automated workflows for onboarding, notifications, and renewals
- Custom dashboards for visibility across operations and instruction
- Training and enablement to ensure internal adoption across departments
Growth followed a collaborative and iterative development process, beginning with a discovery and mapping phase to understand MacPhail’s current systems and processes. From there, Growth built out the integration using custom middleware, mapping enrollment data to HubSpot properties and objects. The system was tested, refined, and fully implemented alongside team training to ensure smooth handoff and long-term usability.
The Results
With the integration in place, MacPhail experienced a significant boost in operational efficiency. Admin teams could now track enrollments, assignments, and communications in one place—cutting down on manual entry and confusion. Instructors gained better visibility into their students and classes, improving lesson prep and continuity. Parents and guardians benefited from clearer communications and more seamless onboarding. Overall, MacPhail is now operating with greater alignment, improved data accuracy, and better cross-department collaboration.
