Buyer's Journey Template

 

A practical framework to define your ideal customer, buyer personas, and buyer’s journey to align messaging, content, and revenue teams.

This free template helps B2B teams clearly define their ideal customer and map how buyers think, evaluate, and decide from first touch to close.

What’s Included

  • An Ideal Customer Profile (ICP) template to define your best-fit accounts

  • A buyer persona framework to capture goals, challenges, and buying dynamics
  • A buyer’s journey template to map messaging, content, and channels by stage
  • Example tabs to show how it all comes together


Built for B2B sales, marketing, and revenue leaders who want tighter alignment, clearer messaging, and more intentional growth.

 

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buyers-journey

 

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