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How Duke CE Revolutionized Event Ticketing with HubSpot—Creating a Seamless Registration & Payment System

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Industry

Education

Challenge

Duke CE needed a ticketing solution that could handle complex invite-only access, real-time data, UK VAT compliance, and seamless HubSpot integration—without relying on manual spreadsheets.

Results

Duke CE reduced manual work by 50%, launched a scalable ticketing system, and now manages end-to-end event workflows directly in HubSpot with confidence.

Key Product

HubSpot Marketing Hub Professional, Event Ticketing System by hapily, Development Hours Package, Custom HubSpot Ticketing Development Package

dukece.com
50%
Reduction In Manual Event Admin
15+
Automated Workflows Deployed
100%
Internal System Adoption
100%
Real Time Event Data Visibility

We were looking to get out of spreadsheet land and move toward more working automation. What I loved about Hapily was that we could build everything directly within HubSpot. The onboarding was fantastic, even with a short timeline and complex needs. We can plan the full experience—from web registration to check-in and name tag printing with Hapily—that’s a win!

Amanda Pope

Director of Global Marketing

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Customer Overview

Duke Corporate Education (Duke CE) is a global leader in leadership development and executive education, partnering with Fortune 500 companies and top organizations worldwide. Their annual Lead with Her event is a premier gathering focused on innovation and leadership, demanding a seamless, premium experience for attendees from registration to check-in.

The Challenge

Before working with Growth and event•hapily in HubSpot, Duke CE lacked a centralized system to manage event registrations and ticket sales within HubSpot. They relied on manual spreadsheets and disjointed tools to process registrations and track attendee data, creating inefficiencies and room for error. Their upcoming Lead with Her 2025 event demanded a hybrid model—invite-only access followed by a public launch—with real-time reporting, seamless payments, and UK VAT compliance. The team needed a scalable, automated system that would streamline operations and elevate the attendee experience without compromising compliance or visibility.

The Solution

Growth built a custom event ticketing system entirely within HubSpot, powered by event•hapily. This solution eliminated the need for third-party tools and enabled Duke CE to manage the full ticketing process—from private invites to public sales—while remaining fully compliant and operationally efficient.

Key solution highlights:

  • Full ticketing and payment workflows powered by HubSpot + event•hapily
  • Invite-only and public registration options
  • Seamless PayPal integration, with Stripe under evaluation for future use
  • UK VAT compliance built directly into the checkout process
  • Automation for confirmations, seat limits, and attendee tracking
  • A rinse-and-repeat framework for future events

The Results

Duke CE’s new system transformed their event operations. Manual processes were cut in half, real-time attendee insights became accessible, and their team gained a repeatable framework for managing future events—without spreadsheets or patchwork tech. hapily’s automation delivered smooth confirmations, accurate seat management, and seamless data flow into HubSpot. Most importantly, the platform now supports their global event strategy, allowing the Duke CE team to scale with confidence.

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