EP14. Is Your Sales and Marketing Team Truly Aligned, or Are You Just Faking It?
That's Growth Ops
In this episode, Chris Nault and Richard Walsh discuss various aspects of growth operations, including the challenges of account-based marketing, the role of virtual agents, and the importance of sales and marketing alignment. They explore the difficulties of navigating change in traditional industries, the significance of company culture, and the complexities of customer journey mapping. The conversation also touches on the authenticity needed in outbound marketing and insights from a recent survey on sales and marketing alignment. Finally, they differentiate between growth operations and revenue operations, emphasizing the importance of both in driving business success.
takeaways:
- Account-based marketing is more challenging than it seems.
- Virtual agents can enhance productivity but require good data habits.
- Change is essential for growth, but it can be scary.
- Sales and marketing alignment is crucial for business success.
- Company culture plays a significant role in navigating challenges.
- Customer journey mapping is complex and requires careful planning.
Chapters
- 00:00 Introduction and Weekly Updates
- 02:56 Challenges of Account-Based Marketing (ABM)
- 05:41 The Role of Virtual Agents in Business
- 08:35 Navigating Change in Traditional Industries
- 11:36 Sales and Marketing Alignment Journey
- 14:28 Understanding Ideal Customer Profiles (ICP)
- 17:19 Company Culture and Leadership Challenges
- 20:04 Customer Journey Mapping and Experience
- 22:55 Utilizing Tools for Messaging Improvement
- 24:50 Sales and Marketing Alignment Insights
- 27:57 Growth Operations vs. Revenue Operations
- 31:42 The Future of Growth Operations