EP06. Creating Community Creates Opportunity
That's Growth Ops
On today's episode, Richard, Christopher, and Daniel discuss various topics related to growth operations, including the challenges with WordPress plugins, the imperfections of Google's ranking system, and the impact of AI on sales and community marketing. They touch on the future of outbound SDR, building relationships and trust in community marketing, and the need for human involvement in AI-powered tools. The conversation covers the power of organic word-of-mouth, the role of community in recruiting and brand building, and the importance of diversity and inclusion. Daniel shares his plans for starting a community marketing agency and insights on effective hiring practices and continuous improvement in leadership. Tune in for valuable insights on creating and optimizing effective community marketing strategies!
Takeaways:
- WordPress plugins can be compromised, highlighting the need for fully managed solutions like HubSpot CMS.
- Google's ranking system is not perfect and can display outdated or irrelevant information.
- AI can augment sales and marketing efforts, but human involvement and authenticity are still crucial.
- Community marketing is a powerful strategy that allows companies to build authentic relationships with customers.
- The future of sales requires being radically human and proving your authenticity.
- Companies can benefit from leveraging AI tools, but it's important to ensure equal access to innovation.
- Building relationships and trust is crucial in community marketing.
- Organic word-of-mouth can have a significant impact on a company's growth.
- Community marketing goes beyond acquisition and includes retention, NRR, talent, and culture.
- Diversity and inclusion are important in building a strong team and understanding different perspectives.
- Effective hiring practices involve assessing candidates' accomplishments, self-awareness, and collaboration skills.
- Feedback and continuous improvement are essential in leadership.
Chapters:
- 00:00 Introduction and Welcoming Daniel Cmejla
- 01:44 The Challenges with WordPress Plugins
- 03:22 The Imperfections of Google's Ranking System
- 06:15 The Impact of AI on Sales and the Importance of Authenticity
- 10:08 The Power of Community Marketing and the Role of Advocates
- 11:36 The Future of Outbound SDR and the Role of AI
- 30:11 Building Relationships and Trust in Community Marketing
- 31:23 The Impact of Organic Word-of-Mouth on Company Growth
- 32:02 The Role of Community in Recruiting and Brand Building
- 33:06 The Importance of Diversity and Different Perspectives
- 34:23 Effective Hiring Practices for Building a Strong Team
- 37:31 The Value of Feedback and Continuous Improvement in Leadership