EP04. Tacos as Sandwiches? And Other Digital Marketing Revelations
That's Growth Ops
On today's episode, Richard and Chris discuss their week, new features in Google Analytics and Canva, and the impact of website age on performance. They touch on the cost of website development, setting benchmarks for success, and the importance of investing in a technically sound website. The conversation covers integrating technical SEO, copy, imagery, and conversion paths, and debunking myths about website redesigns affecting SEO. They also highlight turning challenging client experiences into successful opportunities and educating decision-makers about the website design process. Tune in for valuable insights on creating and optimizing effective websites!
Takeaways
- Engaging with potential customers and solving their growth-related problems can be therapeutic and valuable.
- Having a positive attitude and a growth mindset are important qualities for success.
- Real-time user insights in Google Analytics can provide quick feedback on the effectiveness of marketing efforts.
- Canva's new features, such as data autofill and ad integration, can enhance automation and improve marketing campaigns.
- Integrating ad software with marketing ops and CRM ecosystems can provide valuable data for better campaign optimization.
- The cost of a website can vary, but a budget of $10,000 can cover the foundational elements.
- Website performance should be evaluated based on specific benchmarks and goals, not just aesthetics. Investing in a website involves more than just design; it should include technical SEO aspects, copy, imagery, and conversion paths.
- Websites can be structurally engineered before they are built, just like a blueprint for a house.
- Website redesigns can be done without negatively impacting SEO by following best practices and using tools like 301 redirects.
- Challenging client experiences can be turned into successful opportunities by educating decision makers and addressing their concerns.
- Creating a scorecard with key performance indicators (KPIs) can help measure the success of a website and track its performance over time.
Chapters
00:00 Therapeutic Customer Interactions and Growth Problem Solving
07:18 Real-Time User Insights in Google Analytics
09:46 Enhanced Automation and Campaign Optimization with Canva
12:49 Integrating Ad Software with Marketing Ops and CRM Ecosystems
22:15 Evaluating Website Performance Based on Benchmarks
22:27 Investing in a Comprehensive Website
23:45 Structurally Engineering Websites for Success
25:34 Debunking the Myth of Negative SEO Impact in Website Redesigns
36:21 Turning Challenging Client Experiences into Successful Opportunities